Senior B2B CRM Lead – Lifecycle & Salesforce (SaaS)

Treatwell; Amsterdam; On-site; EUR 65,000 - 95,000; Full time

Benefits offered by this job

28 days holiday

€40 voucher monthly

Mental health support

Lease a Bike scheme

Pension scheme

Treat Yourself Well Day

Job summary

Treatwell is seeking a data-driven CRM Executive to own lead nurture and lifecycle marketing across our SaaS products. You will design, run, and scale nurture, conversion, recycle, and win-back programmes in Salesforce, collaborating with a multinational sales team to convert marketing-generated leads into onboarded salon partners.

Responsibilities include managing CRM workflows, aligning with Sales, and localising content for Europe.

Qualifications

• 3+ years in B2B CRM or lifecycle marketing in tech/SaaS.
• Salesforce experience or similar CRM is required.
• Fluency in English; other EU languages a plus.

Responsibilities

• CRM Lifecycle Strategy: end-to-end lead nurture, conversion, recycle, and win-back journeys across the SaaS funnel.
• Sales & Marketing Alignment: define lead management, routing, and handoff criteria with the sales team.
• Recycle & Win-back Programmes: design and operate recycle and win-back flows for stalled or lost leads.
• Salesforce Ownership: manage CRM workflows, automations, and data hygiene.
• Multi-Market Localisation: adapt content and cadences for multiple markets and languages.
• Insights & Reporting: track funnel performance and provide clear pipeline visibility.

Skills

B2B CRM

Lifecycle marketing

Data analysis

Cross-functional collaboration

English fluency

Tools

Salesforce

Job description

Treatwell is seeking a data-driven CRM Executive to own lead nurture and lifecycle marketing across our SaaS products. You will design, run, and scale nurture, conversion, recycle, and win-back programmes in Salesforce, collaborating with a multinational sales team to convert marketing-generated leads into onboarded salon partners.

Responsibilities include managing CRM workflows, aligning with Sales, and localising content for Europe.