Senior Ad Tech Specialist

Annalect Netherlands; Amstelveen; Hybrid; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

29 days off per year

Travel allowance

Home-working allowance

Pension plan

Laptop and phone allowance

Opportunity to work abroad

Certifications and courses access

Informal events

Job summary

A leading AdTech company located in Amstelveen is seeking a Senior AdTech Specialist to join their Enablement team. This role involves designing and optimising tracking setups, leading tag-management projects, and innovating existing solutions. Candidates should have 5+ years of relevant experience and excellent communication skills, with a hybrid working model offered. Apply with your CV and motivation letter.

Qualifications

• 5+ years of experience in AdOps, Tagging, Tracking, or Marketing Technology implementation.
• Deep understanding of tag-management systems and advertising platforms.
• Experience with server-side tagging and cloud integration (GCP/AWS).
• Familiarity with privacy and consent frameworks (GDPR, TCF).
• Strong analytical mindset with attention to detail.
• Strong communication skills in English is essential.

Responsibilities

• Design and optimise tracking setups for leading brands.
• Lead complex tag-management projects.
• Drive server-side migration projects.
• Innovate and optimise existing methodologies and solutions.
• Act as the expert for clients translating challenges into solutions.

Skills

AdOps experience

Tagging and tracking knowledge

Communication skills

Technical concepts explanation

Curious and self-driven

Tools

Google Tag Manager

Tealium

Adobe

Python

R

Job description

Senior AdTech Specialist

At Annalect, part of the Omnicom Media Group, we develop and deliver Omni, our Open Operating System, and create cutting‑edge marketing analytics and technology solutions. Within Annalect, the Enablement team drives rolling out, supporting, and customizing Omni, as well as building client‑specific data infrastructures and technology stacks.

We’re looking for a senior, hands‑on specialist to join our Enablement team and help clients implement and optimise evolving AdTech and MarTech solutions.

What you’ll do

• Design, implement, and optimise tagging and tracking setups for leading brands.
• Lead complex tag‑management projects (Google Tag Manager, Tealium, Adobe, CAPI Gateway, etc.).
• Drive server‑side migration projects, helping clients transition from client‑side to privacy‑friendly and scalable solutions.
• Stay ahead of developments in AdTech, MarTech and cookieless measurement to keep our clients future‑proof.
• Innovate and optimise existing methodologies, solutions and partnerships, ensuring seamless connectivity between client tech stacks and Omni.
• Act as the go‑to expert for clients and internal stakeholders, translating complex technology challenges into actionable solutions.
• Coach talented specialists, elevating their skills in advertising and marketing technology.

What we’re looking for

• 5+ years of experience in AdOps, Tagging, Tracking, or Marketing Technology implementation.
• Deep understanding of tag‑management systems and advertising platforms (GTM, Campaign Manager 360, CAPI, Meta, TikTok, Pinterest, etc.).
• Experience with or strong interest in server‑side tagging, data‑layer design and cloud integration (GCP/AWS).
• Familiarity with privacy and consent frameworks (GDPR, TCF).
• Analytical mindset with strong attention to detail.
• Excellent communication skills – able to explain technical concepts clearly to non‑technical stakeholders.
• Curious, self‑driven, and ready to take the next step toward a more advanced, high‑impact technical role.
• Experience with data engineering or programming languages such as R or Python is a plus.
• Strong communication and presentation skills in English (Dutch is a plus).
• Drive complex, high‑impact projects and set new standards for quality and innovation.

Benefits

• A competitive salary based on a 37.5‑hour work week, excluding 8% holiday allowance.
• 29 days off per year (27 vacation days + 2 flexible DiversiDays).
• Travel allowance and home‑working allowance.
• Well‑arranged pension plan.
• Laptop and phone allowance.
• The opportunity to work abroad for up to 6 weeks per year.
• An ergonomic home office setup, including a second monitor.
• A hybrid work model (60% office / 40% remote).
• Access to certifications and courses via OneLearning (Omnicom, LinkedIn & Udemy).
• Informal events and activities, such as the Quarterly Drinks XXL and our legendary Christmas party.
• A large international network of specialist colleagues to collaborate and learn from.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Advertising and Marketing

Industries

Advertising Services and Technology, Information and Media

How to apply

Send your CV and motivation letter to Ryan Saheblal, Talent Acquisition, at [e-mail]. We look forward to receiving your application and hope to welcome you to our team soon.