Digital Marketing Specialist

The Orange Studio; Amsterdam; Hybrid; EUR 36,000 - 50,000; Full time

Benefits offered by this job

Company laptop

Work from home compensation

Remote work option (2 weeks/year)

Birthday off

Discounts at client venues

Pension contribution

Additional holidays

Sabbatical

Job summary

The Orange Studio in Amsterdam is seeking a Dutch-speaking Digital Marketing Specialist to lead paid campaigns for luxury lifestyle brands. You’ll plan, manage and optimise multi-channel initiatives end-to-end.

You will combine platform strategy with hands-on execution, apply AI to campaigns, analyse results with Google Analytics, and advise clients on spend and future opportunities. Join an international, energetic team with hybrid work and a competitive salary package.

Qualifications

• 3-5 years of hands-on digital marketing experience.
• Proven track record with Google Ads and Google Analytics.
• Experience with premium brands or hospitality is a plus.
• Fluent in Dutch and English; strong analytical mindset.

Responsibilities

• Plan, manage, and optimise digital campaigns for premium lifestyle brands.
• Translate client objectives into measurable results across channels.
• Analyse performance with Google Analytics and platform insights.
• Manage budgets and advise clients on spend allocation.
• Align paid activity with SEO and AI Visibility for holistic campaigns.
• Collaborate with Client Managers and Creative/PR/Tech teams.
• Apply AI to operations, execution, and analysis of campaigns.
• Present results and insights; support monthly and quarterly reporting.
• Stay up-to-date with platform features and new testing opportunities.

Skills

Google Ads

Google Analytics

Conversion Tracking

AI in Campaigns

SEO

Analytics

Multitasking

Dutch

English

Job description

The Orange Studio is a marketing and PR agency for iconic boutique and lifestyle brands. We're looking for a Dutch-speaking Digital Marketing Specialist to join us. If you're passionate about building high-performing paid campaigns for clients in the lifestyle and luxury space, this is your stage.

What you’ll do

As part of our Marketing team, you'll plan, manage, and optimise digital campaigns for a portfolio of premium and boutique lifestyle brands. You'll combine platform strategy with hand-on execution, owning your campaigns end to end and looking beyond them to the client's wider business goals.

Key responsibilities:

• Develop and execute digital marketing strategies and campaigns across channels, translating client objectives into results that are measurable.
• Analyse performance using Google Analytics and platform insights, turning data into clear, actionable recommendations.
• Manage campaign budgets and pacing, and advise clients on how to allocate spend for the strongest performance.
• Take a holistic view of digital marketing, connecting paid activity with SEO and AI Visibility, and the broader picture.
• Collaborate with Client Managers and our Creative, PR, and Tech teams to align campaign activity with broader client goals.
• Put AI to work across the operational side of campaigns, execution and analysis, giving you room for the strategic thinking that moves campaigns and clients forward.
• Present campaign results and recommendations clearly to clients. Support monthly and quarterly reporting with tailored insights and recommendations.
• Keep up to date with new platform features, formats, and testing opportunities to help future-proof campaign performance.

This is you

• At least 3-5 years of hand-on experience in digital marketing, with a strong track record in Google Ads, Google Analytics and conversion tracking.
• Experience working with premium brands and/or the hospitality industry is a strong plus.
• Someone who combines platform strategy with hand-on campaign management, comfortable owning both.
• Already actively experimenting with AI in campaign management and optimisation, with a real point of view on where it helps and where it doesn't.
• Experience and knowledge in SEO and AI Visibility, reflecting a holistic view of digital marketing.
• Strong analytical skills, able to interpret performance data and translate it into client-ready insights.
• Strong organisational skills and the ability to juggle multiple campaigns without losing sight of the details.
• A proactive, always-learning mindset: you spot opportunities, test ideas, and look for smarter ways to work.
• Fluent in Dutch and English.
• EU Nationality or a valid work permit for The Netherlands.
• Reside within a commutable distance of Amsterdam.

What we offer

• An opportunity for 32-40 hours per week
• A salary range (based on 40 hrs/pw) of 3.200 euro - 4.500 euro, based on relevant experience (Medior/Senior) and fit.
• Additional benefits. Company laptop, working from home compensation, an option to work remotely for 2 weeks per year, Afternoon off on your birthday, and special discounts at several clients (hotels, restaurants, cocktail bars).
• Earn optional perks. The longer you work with us, the more perks you earn. Including Pension contribution, additional Holidays, and a Sabbatical.
• Holidays. 25 holidays (on a full-time basis). Option to earn or buy additional holidays.

Working with us

• Iconic Brands. Collaborate with leading brands in leisure and lifestyle to craft memorable experiences.
• Industry Leaders. With years of experience across luxury hospitality and lifestyle brands, we understand the industry from the inside out.
• A Talented Team. Join an international team of experts who share knowledge, creativity, and passion for the industry.
• Always New Challenges. No two projects are the same, giving you the chance to grow and keep learning.
• Personal Development. A development plan, and coaching from an experienced team support your growth from day one.
• Informal Culture. We foster a relaxed environment with short lines and open collaboration for all.
• Hybrid working. A combination of working in our office, at home, or at one of our clients.
• Team Outings. Having fun is just as vital as getting the job done.

Learn more about The Orange Studio on our Website: https://www.theorangestudio.com/