Technisch Web Analist

TreeHouse NL; Rotterdam; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Laptop provided

Informal culture and short lines of |

Lunches and social outings

Bootcamps and training budget

Pension plan (70% covered)

Job summary

TreeHouse NL is seeking a Digital Data Specialist to own the Tealium CDP, oversee data architecture and data quality, and drive the technical roadmap. You will partner with Analytics, Website, CRO teams and translate stakeholder ambitions into precise tracking and data infrastructure.

You will design server-side and client-side tagging, define measurement plans for new features, and collaborate with Data Engineers and Analysts to turn tracking into actionable insights for optimization.

Qualifications

• Demonstrable experience with Customer Data Platforms (i.e. Tealium, Adobe, Segment, etc) is a requirement.
• Strong communication and ability to lead conversations with stakeholders (Product, Marketing, Tech).
• Owns the tech stack with responsibility and ownership.
• In-depth knowledge of Google Analytics 4 and transition to Server-Side tracking.
• Strong CDP architecture knowledge and use for personalization/retention.
• Experience enabling A/B testing programs and CRO workflows.

Responsibilities

• Tealium Ownership: lead the entire Tealium environment (CDP) and data integration.
• Stakeholder Management: advise on feasibility and ensure tagging needs are met in dev processes.
• CDP Innovation: drive data activation for personalized experiences.
• Lead in Tagging & Events: design complex tagging structures (Client- and Server-Side).
• Collaboration: align technical vision with Analytics Lead and work with Data Engineers/Analysts to turn tracking into insights.

Skills

Tealium

GA4

Server-Side tracking

CDP architecture

Stakeholder management

Communication

A/B testing

Tools

Tealium iQ

AudienceStream

Google Analytics 4

Adobe

Segment

Job description

Digital Data Specialist

Do you want to play a key role in analyzing and optimizing the performance of leading housing platforms like Pararius and Huurwoningen.nl and our international platforms? Are you technically skilled, an expert in platforms such as Tealium or tools like Google Tag Manager, and do you enjoy working in a multidisciplinary data team? Then we're looking for you!

Your role

As a Digital Data Specialist, you'll be part of our Analytics team, consisting of two Data Analysts and a Data Engineer. You'll be fully responsible for the setup and expansion of Tealium (iQ & EventStream/AudienceStream). You are the 'owner' of this platform: from vision to execution. While you report to the Analytics Team Lead, you'll have the freedom and responsibility to shape and manage the technical roadmap.

You are an indispensable link in the organization and a strong discussion partner for the Platforms product team and the CRO team. You manage the interests of various stakeholders and translate their ambitions into the right tracking and data infrastructure.

What will you do?

• Tealium Ownership: You take the lead in the entire Tealium environment, our Customer Data Platform. You are responsible for the architecture, data quality, and further integration of AudienceStream (CDP).
• Stakeholder Management: You work closely with the Analytics, Website and CRO teams. You advise them on technical feasibility and ensure that tagging needs are seamlessly incorporated into the development process.
• CDP Innovation: You are the driving force behind connecting and activating customer data, enabling us to offer our users a personalized experience.
• Lead in Tagging & Events: You design and implement complex tagging structures (Client- and Server-Side) and draw up measurement plans for new platform features.
• Collaboration: You align the technical vision with the Analytics Team Lead and work side by side with the Data Engineer and Data Analysts to turn tracking into insight.

What do you bring?

• Demonstrable experience with Customer Data Platforms (i.e. Tealium, Adobe, Segment, etc) is a requirement.
• You are a strong communicator and able to take the lead in conversations with stakeholders (Product, Marketing, Tech).
• You have a strong sense of responsibility and are accustomed to showing ownership over your own tech stack.
• In-depth knowledge of Google Analytics 4 and a clear vision on the transition to Server-Side tracking.
• Strong understanding of CDP architecture and how to leverage data for personalization and retention.
• Experience with technically facilitating A/B testing programs and CRO workflows.

We expect a lot from you!

But in return, you can expect the following from us:

• A laptop to work with.
• Enthusiastic, motivated, and fun colleagues to work with, in an inspiring office with a stunning view of Blaak, Rotterdam.
• We're not a corporate company — our organization is characterized by an informal culture and short lines of communication.
• We have lunch together, enjoy fun outings, do bootcamps, and like to have a beer or two on Friday afternoons.
• We offer discounts on sports memberships through Urban Sports Club and organize a bootcamp every Tuesday afternoon.
• We offer a pension plan where we cover 70% of the costs.
• We offer a market-competitive salary with growth opportunities and provide a budget for training.