Programmatic Director

Omnicom Media Group Netherlands - OMG; Amsterdam; On-site; EUR 100,000 - 150,000; Full time

Benefits offered by this job

Salary based on 37.5-hour week and 8%休

29 days paid leave per year

Travel allowance

Laptop and phone allowance

Car allowance

Work from abroad up to 6 weeks/year

Ergonomic home office setup

Hybrid model 60% office / 40% home

Udemy courses access

Support for cultural initiatives

Social events and parties

Job summary

Omnicom Media Group Netherlands seeks a senior programmatic leader to steer high-impact campaigns from Amsterdam. You will own strategy, oversee activation, and partner with clients to translate objectives into measurable outcomes.

The role requires strong leadership, strategic vision, and excellent communication. You will grow the team, drive performance, and stay ahead of industry developments while collaborating with strategy, analytics and technology teams.

Qualifications

• Extensive experience in programmatic advertising with a proven track record of leading campaigns and driving client satisfaction.
• Strategic vision to develop and articulate clear programmatic strategies with strong operational skills.
• Analytical expertise with knowledge of analytics, metrics and data-driven decision making.
• Excellent communication skills to convey complex concepts to varied audiences.
• Fluent in Dutch and/or English, written and spoken.
• Leadership experience in guiding and developing teams and fostering collaboration.

Responsibilities

• Act as the primary programmatic contact for senior clients and internal stakeholders.
• Develop end-to-end programmatic media strategies and activation plans across channels and markets.
• Lead, coach and develop (Senior) programmatic specialists.
• Ensure campaigns are delivered on time, within scope and budget; optimize workflows.
• Oversee campaign measurement, reporting and performance analysis; translate data into insights.
• Collaborate with strategy, analytics, technology and client teams; align with broader objectives.
• Stay ahead of industry developments and identify opportunities for innovation and product development.

Skills

Programmatic advertising

Strategic vision

Analytical skills

Communication skills

Leadership

Dutch language

English language

Job description

A Global Powerhouse

Omnicom Media is the world’s largest and most connected media and advertising organization. Bringing together leading agencies such as OMD, UM, PHD, Initiative,Kinesso, Flywheel,Annalect, TRKKN, Hearts and Sciences and YUNE, we combine media, data, technology,creativityand strategy in one integrated organization, helping brands grow in a rapidly changing media landscape.We’reproud to work with iconic brands like Nike,L’Oréaland McDonald’s as well as leading local and regional brands.

At OMD, part of Omnicom Media , We Create What’s Next with media solutions that transform our client’s business creatively , culturally , and commercially.

Our data-driven, performance-focused media strategies give clients the strategic leverage they need to stay ahead. With a clear understanding of their business challenges and deep industry knowledge, we ensure their brands always lead the way.We always ask, “What’s Next?” This leads to innovative, memorable, and measurable consumer engagement.We create meaningful connections by understanding what drives people. For brands, this means staying in tune with societal changes and maintaining relevance. With Omni , our leading marketing orchestration network, we help clients build genuine and authentic connections by tapping into consumption patterns and cultural values in real time.

Build Together:

By connecting clients and partners, we achieve smarter solutions. We foster co-creation and respectful collaboration.

Unite to Uplift:

Our teams closely collaborate, creating innovative experiences.

Dare to Disrupt:

We challenge the status quo and seek deeper insights for new solutions.

Are you in?

We are looking for a candidate who not only has strong experience in programmatic advertising, but who also has the confidence to take ownership and make decisions. You are comfortable operating in a complex, fast-paced environment and are not afraid to challenge the status quo when needed. You have the ability to inspire both clients and colleagues with your strategic thinking and innovative ideas, and you bring a proactive, hands-on “can-do” mentality to everything you do. In addition, you are someone who:

Client Leadership

• Act as the primary programmatic contact for senior clients and internal stakeholders
• Translate client business objectives into clear, effective programmatic strategies
• Drive long-term partnerships through proactive advice and performance ownership

Programmatic Strategy & Activation

• Develop and oversee end-to-end programmatic media strategies across channels
• Ensure best-in-class campaign setup, activation, optimization and delivery
• Lead planning across formats, platforms and markets with a performance mindset

Team Leadership & Development

• Lead, coach and develop (Senior) programmatic specialists
• Set clear objectives, monitor performance and support professional growth
• Foster collaboration, knowledge sharing and high delivery standards

Operational Excellence

• Ensure campaigns are delivered on time, within scope and budget
• Optimize workflows, processes and ways of working to increase efficiency
• Maintain quality control and compliance across all programmatic activities

Data, Insights & Performance

• Oversee campaign measurement, reporting and performance analysis
• Translate data into actionable insights and strategic recommendations
• Drive continuous optimization based on results, learnings and benchmarks

Stakeholder & Cross-Team Collaboration

• Work closely with strategy, analytics, technology and client teams
• Align programmatic execution with broader media and business objectives
• Support senior leadership with insights, presentations and recommendations

Innovation & Market Expertise

• Stay ahead of industry developments, platforms and technologies
• Identify opportunities for innovation, testing and product development
• Act as a subject‑matter expert within programmatic and digital media

Skills:

Experience: Extensive experiencein programmatic advertising with aproven track recordof leading successful campaigns and driving client satisfaction.

Strategic Vision : Exceptional ability to develop and articulate a clear vision for programmatic strategies, combined with strong operational skills.

Analytical Expertise : Deep knowledge of analytics, metrics, and tools that inform data-driven decision-making and campaign optimization.

Communication Skills : Outstanding interpersonal and communication skills, capable of conveying complex concepts clearly to varied audiences.

Language : Dutch and/or English fluently both verbally and written any other languages are a pre.

Leadership Skills : Experience in leading and developing teams, fostering a collaborative environment that encourages innovation and excellence.

Our offer:

• A competitive salary based on a 37.5-hour workweek, excluding 8% holiday allowance
• 29 days of paid leave per year (27 vacation days + 2 flexible Diversity Days)
• Travel allowance and work-from-home allowance
• A laptop and phone allowance
• Car allowance
• The opportunity to work from abroad for up to 6 weeks per year
• We support an ergonomic home office setup, including a second monitor
• A hybrid working model (60% office / 40% home)
• The opportunity to obtain certifications and access to courses via the Udemy platform
• The opportunity to contribute to OMD initiatives around culture, diversity or sustainability during working hours
• Regular informal social events and team activities, including the Quarterly XXL Drinks and, of course, the legendary Christmas party

Let’s go!