Salesforce Marketing Automation Specialist

JDE Peet's; Utrecht; Hybrid; EUR 60,000 - 85,000; Full time

Job summary

JDE Peet’s is seeking an experienced Marketing Automation Specialist (Salesforce) in Utrecht. You will design, build and optimise SFMC solutions, targeting personalised customer experiences across global markets.

Join a DevOps team to translate business requirements into scalable technical solutions, monitor campaign performance, and drive data-driven improvements in a fast-paced, international environment.

Qualifications

• Bachelor's or Master's in Computer Science, Information Systems or a related field.
• 3+ years hands-on with Salesforce Marketing Cloud including Email Studio, Journey Builder, Automation Studio, Contact Builder.
• Strong analytical mindset to interpret campaign metrics and identify optimization opportunities.
• Experience in Agile/DevOps environments and collaboration with stakeholders.
• Strong SQL skills and experience managing marketing data, segmentation and audience targeting.

Responsibilities

• Design, develop and maintain SFMC solutions, including emails, journeys, automations and audience segmentation.
• Collaborate with stakeholders to translate marketing requirements into scalable technical solutions.
• Monitor campaign performance and analyze engagement data to identify optimisation opportunities.
• Manage marketing data models, data extensions and SQL-based processes for high-quality data.
• Implement and support integrations between SFMC and platforms like Salesforce core, SAP, and other tech via APIs.

Skills

Salesforce Marketing Cloud

Data-driven marketing

SQL

Agile/DevOps

Audience segmentation

Education

Bachelor's or Master's in CS/IS or related field

Tools

Salesforce Marketing Cloud

AMPScript

HTML/CSS

SQL

Job description

JDE Peet’s is seeking an experienced Marketing Automation Specialist (Salesforce) in Utrecht. You will design, build and optimise SFMC solutions, targeting personalised customer experiences across global markets.

Join a DevOps team to translate business requirements into scalable technical solutions, monitor campaign performance, and drive data-driven improvements in a fast-paced, international environment.