Global SFMC Automation & Journeys Lead

JACOBS DOUWE EGBERTS

Utrecht

Hybrid

EUR 60,000 - 90,000

Full time

14 days+

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Job summary

JDE Peet’s in Utrecht is seeking a Salesforce Marketing Cloud Specialist to join the Digital & Technology team, supporting the global Out-of-Home business and delivering personalized customer engagement. You will design, build and optimise SFMC solutions, integrate with Salesforce Core, SAP, and other platforms, and work in a DevOps scrum team to drive measurable business outcomes.

The role emphasizes data modelling, audience segmentation, campaign monitoring and continuous improvement in a

Qualifications

Passion for combining technology, data and marketing to create personalised customer experiences and drive measurable business impact.
Bachelor's or Master's degree in Computer Science, Information Systems or a related field.
3+ years of hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio and Contact Builder.
Strong SQL skills and proven experience managing marketing data, segmentation and audience targeting.
Experience in Agile/DevOps environments and collaboration with business and technical stakeholders.
Experience integrating Salesforce Marketing Cloud with other platforms and leveraging personalization capabilities like AMPScript and HTML/CSS

Responsibilities

Design, develop and maintain Salesforce Marketing Cloud solutions, including email campaigns, customer journeys, automations and audience segmentation.
Collaborate with business stakeholders to translate marketing requirements into scalable and reliable technical solutions.
Monitor campaign performance and analyse customer engagement data to identify opportunities for optimisation and improved business outcomes.
Manage and optimise marketing data models, data extensions and SQL-based processes to ensure high-quality, actionable customer data.
Implement and support integrations between Salesforce Marketing Cloud and platforms such as Salesforce core, SAP and other technologies, also API based.
Contribute to platform stability, continuous improvement and agile delivery by supporting releases, incident management and adoption of SFMC best practices.