Sales Operations Manager

ASSA ABLOY Group; Hardenberg; On-site; EUR 60,000 - 90,000; Full time

Job summary

ASSA ABLOY Group in the Netherlands is seeking a Sales Operations Manager to drive sales performance and optimize processes. The role directly supports the sales team, analyzes data, sets strategic goals, and aligns activities with broader company objectives.

The position reports to the National Sales Manager and manages Key Account Supervisors. You will collaborate across sales, marketing, finance, and customer service, develop real-time dashboards, and implement SOPs to improve efficiency and

Qualifications

• Bachelor's degree in business, finance, marketing or related field (MBA a plus).
• 5+ years in sales operations, business analysis, or related role in a high-growth environment.
• Ability to analyze complex data sets, derive actionable insights, and communicate findings.
• Strong project management skills to handle multiple initiatives and priorities.
• Excellent organizational skills with attention to data quality and reporting.

Responsibilities

• Collaborate with sales leadership to define strategies, targets, and roadmaps.
• Develop and manage sales forecasting, territory planning, and quotas.
• Identify inefficiencies and streamline workflows to boost productivity.
• Document SOPs for sales operations and ensure best practices.
• Analyze sales data and provide insights on trends and performance metrics.
• Develop real-time dashboards and reports for KAS and PC teams.
• Provide training and resources to enhance selling capability.
• Monitor metrics such as conversion, pipeline growth, and win/loss.
• Propose initiatives to improve performance, including incentives and programs.

Skills

Sales analytics

Project management

Data interpretation

Problem solving

Attention to detail

Education

Bachelor’s degree in Business/Finance/Marketing

Job description

Position Title – Sales Operation Manager

Position summary - The Sales Operations Manager plays a pivotal role in driving sales performance, optimizing processes, and ensuring operational excellence across the sales organization. This position supports the sales team by improving productivity, analyzing data, setting strategic goals, and aligning sales activities with the company’s broader objectives.

Position summary - The Sales Operations Manager plays a pivotal role in driving sales performance, optimizing processes, and ensuring operational excellence across the sales organization. This position supports the sales team by improving productivity, analyzing data, setting strategic goals, and aligning sales activities with the company’s broader objectives.
The role directly manages Key Account Supervisors and reports to the National Sales Manager.

Role Responsibilities

• Collaborate with sales leadership to define strategies, set targets, and determine the roadmap to achieve sales goals
• Develop and manage sales forecasting, territory planning, and quota setting to ensure realistic and achievable targets
• Identify inefficiencies in the sales process and develop solutions to streamline workflows and improve productivity
• Implement and document standard operating procedures (SOPs) for sales operations, ensuring best practices are consistently followed
• Analyze sales data to provide insights on sales trends, performance metrics, and areas for improvement
• Develop and maintain real-time sales dashboards and performance reports for Key Account Supervisor and PC teams
• Support the sales team by providing training, resources, and tools to enhance their ability to sell effectively
• Monitor sales performance metrics, including conversion rates, pipeline growth and win/loss ratios
• Propose and implement initiatives to improve sales performance, including incentive plans, contests, and training programs

ROLE EXPECTATIONS

The Sales Operations Manager is responsible for optimizing the performance of the sales team by developing processes, analyzing data and ensuring the smooth execution of all sales activities

Selection criteria, Relevant Knowledge, and competencies

Must Have:

• Bachelor’s degree in Business, Finance, Marketing, or a related field (MBA is a plus)
• 5+ years of experience in sales operations, business analysis, or a related role in a high-growth environment
• Ability to analyze complex data sets, derive actionable insights, and communicate findings to stakeholders
• Strong project management skills to handle multiple initiatives and prioritize effectively
• Exceptional organizational skills and attention to detail, especially in managing data and reporting
• Strong problem-solving capabilities with a proactive approach to addressing challenges

Preferred to have:

• Proven track record of process improvement and sales optimization

Required competencies and soft skills (- soft skills required for the role, -most relevant leadership dimensions)

This role requires a blend of strategic thinking, strong analytical skills, and a keen understanding of sales strategies to drive business growth. The Sales Operations Manager works closely with the sales leadership, marketing, finance, and customer service teams to ensure alignment across all sales functions

We are the ASSA ABLOY Group

Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.