The role
Your primary focus is secondary schools, school groups, and vocational institutions with a focus on the Netherlands, but you go where the opportunities are.
Exam training bureaus, language schools, assessment agencies: if they need better testing tools, they're in your scope. This role encompasses the whole trajectory from first contact to full implementation.
What you'll do
- Approach schools, school groups, vocational institutions, and any other organization where assessment matters. Give compelling presentations and product demos.
- Manage the full sales cycle from first lead to implementation. Respond to and apply on tenders when applicable. Build lasting relationships with educators and decision-makers.
- Collaborate with our partners on joint opportunities. Work with marketing on campaigns, outreach, and lead generation. Provide a continuous feedback loop to product development and share what you hear in the field, suggest features, report bugs.
- You actively use and test Examplary, and think alongside the rest of the team about the roadmap, its features and what works as well as doesn\'t work. We\'re a product-focused organization, and that\'s reflected in every role.
Most importantly: help build a serious, scalable sales operation from the ground up.
What a day looks like
- Morning: team check-in, then following up with a school group that saw last week\'s demo.
- Mid-morning: preparing a presentation for a visit to a vocational college.
- After lunch: on the road — giving a live demo to an assessment team. Later: updating the CRM and sharing product feedback with the development team.
- End of day: brainstorming a joint webinar with Lyceo.
No two days are alike, and you\'re free to plan your work as it suits you.
What we offer
- Real freedom in how, when, and where you work. We care about our culture and your wellbeing, while being result-driven.
- A market-competitive salary.
- Five weeks of paid vacation, and more when you need it.
- A remote-first culture with access to our offices in Arnhem and London.
- A small, close-knit team where your work has direct, visible impact.
With this position, you get the chance to shape a fast-growing product that genuinely empowers teachers, and grow your role alongside it.
What we're looking for
- Proven sales experience: you\'ve closed deals, managed pipelines, and know what it takes to hit targets. At least 2+ years in a sales role, ideally in education and/or SaaS.
- Deep understanding of the Dutch education system, specifically secondary and vocational education. Fluent in Dutch and English.
- Results-driven: you take ownership and are energized by turning leads into customers. Strong presentation and relationship-building skills.
- Comfortable working autonomously and remotely.
- Genuine passion for education and a belief that AI can make a real difference.
- Experience with AI tools in your own work is important.
All in all, we\'re searching for someone who communicates clearly, but doesn\'t need daily instructions or a team lead. We\'d rather have you try something new on your own initiative and fail, than not try it at all.