Sales Executive

Cappi; Rotterdam; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

Cappi, a growing sustainability tech company in the Netherlands, seeks a New Business Sales Executive with 5+ years of B2B software experience and native Dutch to drive new opportunities and strategic deals. You will lead demos, manage a strong pipeline, and collaborate with marketing and product teams to expand market presence.

The role emphasizes closing deals, exceeding growth targets, and representing Cappi at industry events, with a view to scaling sustainability-driven revenue.

Qualifications

• Bachelor degree in Business, Finance, Economics or Technology.
• 5+ years of proven B2B sales experience, ideally software or digital solutions.
• Native-level Dutch and fluent English are required.

Responsibilities

• Identify, engage and secure new customers in target sectors.
• Build and manage a robust pipeline of qualified leads.
• Deliver engaging demos and tailored presentations of value.
• Consistently exceed growth goals for demos, leads and revenue.
• Align with marketing to maximise lead generation and go-to-market.
• Work cross-functionally to improve go-to-market execution.
• Share insights with leadership to refine strategy.
• Represent Cappi at industry events and networking opportunities.

Skills

New business development

B2B sales

Demos and presentations

Negotiation

Pipeline management

CRM usage

Cross-functional collaboration

Education

Bachelor degree in Business/Finance/Economics/Tech

Tools

CRM

Job description

Cappi is a growing sustainability tech company redefining sustainability as a powerful generator of benefits. We deliver solutions that are business-oriented, market-driven, and science-based, helping companies turn sustainability into a strategic growth driver.

Our sustainability tech solutions empower businesses to win new revenue streams, strengthen corporate values, build trust, and achieve measurable outcomes – while creating a meaningful impact on the planet.

The Opportunity

We’re seeking a (New Business) Sales Executive with 5+ years of B2B sales experience and native-level Dutch proficiency to join our commercial team. This is a high-impact role for a motivated professional who thrives on opening new opportunities, leading impactful demos, and closing strategic deals.

Key Responsibilities

New Business Development

• Proactively identify, engage, and secure new customers in target sectors.


• Build and manage a robust pipeline of qualified leads through outreach, research, referrals, and networking.


• Deliver engaging demos and tailored presentations that clearly showcase Cappi’s value.


• Consistently exceed growth goals, including demo targets, lead generation, and revenue objectives.


• Partner with the marketing team to align campaigns and maximise lead generation.


• Work cross-functionally with internal teams to improve our go-to-market execution.


• Share customer insights and market trends with leadership to refine strategy.


• Represent Cappi at industry events, forums, and networking opportunities.

Sales Process & Performance

• Maintain accurate CRM records and pipeline forecasts.


• Conduct weekly sales reviews and provide insights to the leadership team.


• Focus on demo-to-close conversion rates as a key measure of success.

Reporting

• You report directly to the Sales Director


• You have weekly update with the Chief Value Officer to ensure that Sales actions are aligned with Cappi’s strategic growth and market expansion

Who You Are

• Bachelor degree in Business, Finance, Economics, or Technology


• 5+ years of proven B2B sales experience, ideally in selling software or digital solutions


• Passionate about sustainability, business purpose, and impacts


• Native-level Dutch and fluent English.


• Demonstrated success in acquiring and closing new business


• Exceptional skills in presentation, demo, and negotiation


• Strong experience in tech, AI, SaaS, or sustainability.


• Commercially minded, results-driven, and energised by a fast-paced growth environment.

What Cappi Offers

• A key role in a hyper-growth company shaping the era of sustainability tech.


• Base salary + uncapped commission and performance bonuses.


• Clear career progression and leadership exposure.


• A dynamic, collaborative environment with supportive colleagues.


• Professional development and access to global networks.


• The chance to make a direct impact on businesses, industries, and the planet.

At Cappi, sustainability is a business growth driver, not a centre of costs. If you’re a motivated sales professional who wants to grow your career, open new markets, and make a real impact, we’d love to hear from you.