Sales Director - Benelux

hummel; Amsterdam; On-site; EUR 140,000 - 190,000; Full time

Benefits offered by this job

Flexible working hours

1 hour of sport during work hours

Active staff association

Job summary

A growing sports brand in Amsterdam seeks an experienced Sales Director for the Benelux region. This role focuses on developing sales strategies, building key account relationships, and ensuring market success. Ideal candidates will have strong B2B sales experience, proven market-building capabilities, and speak fluent English and Dutch. With flexible working hours and a strong community spirit, this opportunity is perfect for those passionate about sports.

Qualifications

• Solid experience in B2B sales and key account management, preferably within the sports industry.
• Proven track record of building and developing markets, ideally in a start-up or market-entry context.
• Strong negotiation skills and ability to create long-lasting relationships.
• Strategic thinker with hands-on, entrepreneurial approach.

Responsibilities

• Develop and implement the regional sales strategy focused on growth.
• Identify, develop, and maintain key account relationships.
• Negotiate and secure commercial agreements for long-term partnerships.
• Build brand presence in collaboration with marketing and product teams.
• Establish effective local business structures and processes to support growth.
• Analyze market trends and competitors to ensure optimal positioning.
• Report to the Group Sales Director and collaborate with international teams and HQ in Aarhus, Denmark.

Skills

B2B sales experience

Key account management

Negotiation skills

Strategic mindset

Fluent in English and Dutch

Passion for sport

Education

Bachelor's degree in Business or related field

Job description

Overview

Join to apply for the Sales Director - Benelux role at hummel.

This is not just a sales role – it is an opportunity to build hummel Benelux from the ground up. You will be at the forefront of establishing our regional presence, setting up the right structures, and positioning hummel as a trusted partner for clubs, retailers, and key accounts across the Benelux markets.

We play on the team that has the most fun – and we always play offense! For us, it’s all about taking initiative, supporting each other, and celebrating both the small and big wins.

Role and Responsibilities

As Sales Director, you’ll be responsible for building and driving our sales strategy in the Benelux region – a key growth market for hummel. You will take a pioneering role in shaping our market entry, ensuring that hummel is positioned for long-term success and sustainable growth. This means balancing short-term sales execution with the development of a scalable business foundation.

• Develop and implement the regional sales strategy with a focus on growth and market development within sports and teamwear
• Identify, develop, and maintain key account relationships within the industry
• Negotiate and secure commercial agreements with a focus on long-term partnerships
• Build brand presence in collaboration with marketing and product teams
• Establish effective local business structures and processes that support growth
• Analyze market trends and competitors to ensure optimal positioning
• Report to the Group Sales Director and collaborate closely with international teams and HQ in Aarhus, Denmark

We are looking for an experienced and results-driven leader who combines commercial acumen with a passion for sport and brand building. To succeed in the role, we expect that you:

• Bring solid experience in B2B sales and key account management, preferably within the sports industry
• Have a proven track record of building and developing markets – ideally in a start-up or market-entry context
• Possess strong negotiation skills and the ability to create long-lasting relationships
• Combine a strategic mindset with a hands-on, entrepreneurial approach
• Communicate fluently in English and Dutch
• Have a natural passion for sport

Welcome to hummel

At hummel, we’re a strong community built on team spirit, passion, and the will to make a difference. You will join an international company in growth, where culture, creativity, and passion for sport drive us forward. You will have a central role in our European expansion, the freedom to shape the development of the region, and a strong team to support you. With us, you get:

• A strong community with an informal tone
• Flexible working hours – including 1 hour of sport during work hours
• A workplace with a strong brand DNA and proud cultural heritage
• An active staff association, "hummelbien"
• Space for both ambition and balance

How to Join the Team

Send your application and CV via the link below no later than 10.10.2025. We conduct interviews on an ongoing basis and may close the posting early if the right player joins the game. We look forward to hearing from you!

hummel – doing good while doing business

We always play to win – but we do it with heart. At hummel, we combine strong values with business ambition and work every day to create a workplace where people grow, relationships are strengthened, and ideas take flight.