Sales Director

Established Search Ltd; Zuid-Holland; On-site; EUR 180,000 - 240,000; Full time

Job summary

Established Search Ltd. seeks a Fractional Commercial Director to lead the go-to-market strategy for a first-in-class molecular oncology product.

The role focuses on commercial preparation, market-entry planning, and building the necessary commercial infrastructure in readiness for launch. You will partner with senior leadership to define target markets, pricing, partnerships and sales processes while shaping the wider commercial model for scalable growth across European and international

Qualifications

• Experience launching molecular diagnostic products.
• Strong go-to-market execution.
• Ability to build commercial infrastructure from ground up.

Responsibilities

• Develop and lead the go-to-market strategy for a new molecular oncology product.
• Assess and prioritise target markets based on opportunity and reimbursement.
• Define priority customer segments and ideal customer profiles.
• Develop market-entry strategies across European and international markets.
• Build the commercial operating model and CRM structure.
• Establish sales processes, forecasting, and KPIs.
• Develop value propositions, positioning, and messaging.
• Support pricing, reimbursement and market-access strategy.
• Engage key opinion leaders and strategic partners.
• Identify and progress early-access, pilots, and reference centres.

Job description

An innovative molecular diagnostics company is seeking an experienced Fractional Commercial Director to lead the go-to-market strategy and commercial preparation for its first product within oncology.

This is an opportunity to work closely with an early-stage diagnostics business as it moves towards commercialisation, helping to build the strategy, processes and commercial infrastructure required to successfully bring a new molecular diagnostic product to market.

The role will combine commercial strategy, go-to-market planning, business development and commercial operations. Working directly with the senior leadership team, the successful individual will help define target markets, customer segments, pricing, partnerships, sales processes and the wider commercial model.

This position would suit a senior commercial leader who has previously launched molecular diagnostic, oncology, IVD or precision-medicine products and is comfortable operating in a hands‑on fractional or consultancy capacity.

Key Responsibilities

• Develop and lead the go-to-market strategy for a new molecular oncology product.
• Assess and prioritise target markets based on commercial opportunity, customer demand, regulatory considerations and reimbursement.
• Define priority customer segments and ideal customer profiles.
• Develop market-entry strategies across selected European and international markets.
• Build the commercial operating model required to support product launch and future growth.
• Establish sales processes, CRM structure, pipeline-management methodology, forecasting and commercial KPIs.
• Develop the overall value proposition, positioning and commercial messaging.
• Support pricing, reimbursement and market-access strategy.
• Identify potential barriers to adoption within clinical laboratories, pathology environments and healthcare systems.
• Develop relationships with senior stakeholders across molecular diagnostics, oncology and pathology.
• Identify and engage Key Opinion Leaders, early adopters and potential reference centres.
• Build relationships with potential laboratory, distribution and strategic commercial partners.
• Evaluate direct-sales, distributor and partnership models across priority markets.
• Identify and progress early-access, pilot and evaluation opportunities.
• Build an initial pipeline of prospective customers and strategic accounts ahead of wider commercialisation.
• Support the negotiation and development of strategic commercial agreements.
• Define the commercial resources and capabilities required as the organisation scales.
• Support the structure and recruitment of the future commercial team.
• Provide commercial insight into wider company and product strategy.
• Work closely with scientific, clinical and regulatory teams to ensure commercial strategy is aligned with product development and launch readiness.
• Provide clear commercial reporting and recommendations to senior leadership.

Experience & Background

• Commercial experience within molecular diagnostics, oncology diagnostics, IVD, precision medicine or clinical genomics.
• Previous experience operating at Commercial Director, VP Commercial, Head of Commercial or similar level.
• A proven track record of launching and commercialising new diagnostic products.
• Strong experience developing and executing go-to-market strategies.
• Experience building commercial processes and infrastructure from the ground up.
• Strong understanding of molecular diagnostics, clinical laboratories and molecular pathology.
• Experience working with laboratory directors, pathologists, oncologists, molecular biologists and other senior clinical stakeholders.
• Experience developing direct-sales, distributor and strategic-partnership models.
• Knowledge of pricing, reimbursement and market-access considerations within diagnostics.
• Strong business-development and strategic-partnership capabilities.
• Experience working within start-up, scale-up or early-stage diagnostics organisations would be highly advantageous.
• The ability to combine high-level strategic thinking with hands‑on commercial execution.
• Experience across European and/or US markets would be highly valuable.
• Availability to work on a fractional, consultancy or contract basis.

The initial focus will be on establishing a clear go-to-market strategy, building commercial infrastructure, developing strategic relationships and preparing the business for launch and future scale.