Sales Director

Beynd; Amsterdam; On-site; EUR 90,000 - 140,000; Full time

Job summary

Beynd is a highly innovative deeptech business developing underwater sensing and monitoring technology for the maritime and defence sectors. The role focuses on driving new business and strategic growth across international markets, engaging with governments, defence organisations, and technology partners.

You will translate customer and operational requirements into commercial opportunities, lead complex sales cycles, and build long-term customer relationships.

Qualifications

• Proven experience in B2B sales or business development.
• Experience engaging senior military, government, and industry stakeholders.
• Background in defence or maritime environments is preferred.
• Experience translating customer requirements into commercial opportunities.

Responsibilities

• Drive new business and strategic growth across defence and maritime markets.
• Develop relationships with defence organisations, naval forces, government agencies and tech partners.
• Lead complex sales cycles from engagement to close.
• Collaborate with technical teams to tailor solutions.
• Represent Beynd at international defence and maritime events.

Skills

B2B sales

Defence/maritime domain knowledge

Military background

Senior stakeholder engagement

Negotiation skills

International travel

Job description

Location: Netherlands

This is an opportunity to join a highly innovative deeptech business developing advanced sensor technology for the maritime and defence markets.

The technology enables organisations to detect and monitor movement and activity underwater, with applications across defence, maritime security, critical infrastructure and the wider ocean technology ecosystem.

We're looking for someone who understands the environment from the inside, ideally someone with a military background, particularly within the Navy or wider maritime domain, who has since moved into a commercial sales role.

You'll combine your understanding of defence and maritime operations with your commercial experience to build relationships with governments, defence organisations, technology companies and other strategic customers globally.

Company

• Innovative deeptech business specialising in underwater sensing and monitoring technology
• Technology capable of detecting and identifying movement and activity beneath the surface
• Strong applications across defence, naval operations, maritime security and critical infrastructure
• Working with sophisticated technology where understanding the operational environment is critical
• International customer base and significant global growth opportunity
• Entrepreneurial environment with the opportunity to make a genuine impact on commercial growth

The Role

• Drive new business and strategic growth across defence, maritime and related markets
• Develop relationships with defence organisations, naval forces, government agencies and strategic technology partners
• Identify new opportunities across international markets
• Translate customer and operational requirements into commercial opportunities
• Engage with senior military, government and commercial stakeholders
• Lead complex sales cycles from initial engagement through to negotiation and close
• Develop and manage strategic accounts and long-term customer relationships
• Work closely with technical and product teams to communicate customer requirements and develop tailored solutions
• Attend defence, maritime and technology events to build relationships and generate opportunities
• Help identify new markets and applications for the company's technology
• Represent the business at a senior level across the global defence and maritime ecosystem

About You

• Proven experience in B2B sales, business development or strategic account management
• Ideally a military background, with preference for candidates who have served in the Navy or another maritime-focused role
• Strong understanding of defence, naval operations, maritime security or related environments
• Experience transitioning from a military/operational career into commercial sales
• Ideally experience selling technology, machinery, engineering solutions, sensors, defence technology or other complex products
• Comfortable selling technically complex solutions rather than traditional SaaS
• Strong network and understanding of defence, government or maritime organisations would be highly advantageous
• Able to engage credibly with senior military, government and commercial stakeholders
• Commercially driven with a genuine hunter mentalityComfortable operating internationally and travelling when required
• Strong communication, presentation and negotiation skills
• Entrepreneurial mindset and comfortable working in a fast-moving deeptech environment