ROI-Driven Metasearch CPC Marketing Specialist

Booking.com; Amsterdam; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Annual time off & generous leave

Product discounts

Job summary

Booking.com is seeking a Marketing Specialist for its Metasearch Commercial team to manage CPC-based campaigns across major metasearch engines. You will cultivate partnerships, lead end-to-end campaigns, and collaborate with analytics and tech teams to optimize spend and ROI.

The role sits within Booking.com's Global Performance Marketing Department and requires strong analytical skills, project management, and fluency in English. Hybrid work flexibility and a strong benefits package are offered.

Qualifications

• Minimum 3 years of experience in digital marketing, Paid Social, CPC, PPC or programmatic display.
• Proficient in English (written and verbal) with additional languages a plus.
• Basic analytics and SQL understanding.
• Strong business acumen and familiarity with digital marketing KPIs.
• Experience managing external partnerships.
• Experience using data visualization tools like Google Data Studio or Tableau.
• Proficiency in Excel/Google Sheets.
• Excellent project management and stakeholder management skills.

Responsibilities

• Oversee and optimize CPC/ PPC campaigns on metasearch platforms.
• Manage external partnerships with metasearch partners.
• Lead end-to-end projects from research to implementation and outcomes.
• Use data-driven insights to prioritize tasks and drive ROI.
• Collaborate with analytics and product/tech teams to refine spend.
• Report performance, trends and adjust strategies accordingly.
• Develop and execute innovative digital marketing strategies and solutions.

Skills

Digital marketing

Paid Social

CPC/PPC

Programmatic

Tools

Google Data Studio

Tableau

Excel

Job description

Booking.com is seeking a Marketing Specialist for its Metasearch Commercial team to manage CPC-based campaigns across major metasearch engines. You will cultivate partnerships, lead end-to-end campaigns, and collaborate with analytics and tech teams to optimize spend and ROI.

The role sits within Booking.com's Global Performance Marketing Department and requires strong analytical skills, project management, and fluency in English. Hybrid work flexibility and a strong benefits package are offered.