Metasearch Growth Marketing Strategist

Booking Holdings, Inc.; Amsterdam; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

Up to 20 days abroad per year (home or

Product discounts

Job summary

Booking.com is seeking a Marketing Specialist for its Metasearch Commercial team to manage CPC-based campaigns across metasearch engines, driving performance and ROI. You will partner with analytics, bidding, and product/tech teams to deliver data-driven strategies that boost Booking.com's market competitiveness.

The role requires at least 3 years in digital marketing with CPC/PPC experience, strong English, and excellent stakeholder management, in a hybrid setup based in Amsterdam.

Qualifications

• Minimum of 3 years in digital marketing, Paid Social, CPC, PPC or programmatic display.
• Proficient in English (written and spoken).
• Basic analytics and SQL knowledge.
• Strong business sense with KPI awareness.
• Experience managing external partnerships.
• Experience with data visualization tools (Data Studio/Tableau).
• Proficient with Excel/Google Sheets.
• Excellent project management and prioritization skills.
• Strong stakeholder management and influencing abilities.

Responsibilities

• Oversee CPC campaigns on metasearch platforms.
• Manage external stakeholder relationships with Metasearch partners.
• Lead meta account projects from research to implementation and tracking.
• Use data-driven insights to prioritize tasks and drive ROI.
• Collaborate with analytics, bidding, product/tech teams.
• Report performance and optimize ad spend for ROI.
• Generate innovative digital marketing strategies.

Skills

Digital marketing

Paid social

CPC / PPC

Programmatic display

English proficiency

Analytics basics

SQL

KPIs

Partnership management

Data visualization

Excel/Sheets

Project management

Stakeholder influence

Tools

Google Data Studio

Tableau

Job description

Booking.com is seeking a Marketing Specialist for its Metasearch Commercial team to manage CPC-based campaigns across metasearch engines, driving performance and ROI. You will partner with analytics, bidding, and product/tech teams to deliver data-driven strategies that boost Booking.com's market competitiveness.

The role requires at least 3 years in digital marketing with CPC/PPC experience, strong English, and excellent stakeholder management, in a hybrid setup based in Amsterdam.