Digital Marketing Specialist - Metasearch

Booking.com; Amsterdam; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Annual time off & generous leave

Product discounts

Job summary

Booking.com is seeking a Marketing Specialist for its Metasearch Commercial team to manage CPC-based campaigns across major metasearch engines. You will cultivate partnerships, lead end-to-end campaigns, and collaborate with analytics and tech teams to optimize spend and ROI.

The role sits within Booking.com's Global Performance Marketing Department and requires strong analytical skills, project management, and fluency in English. Hybrid work flexibility and a strong benefits package are offered.

Qualifications

• Minimum 3 years of experience in digital marketing, Paid Social, CPC, PPC or programmatic display.
• Proficient in English (written and verbal) with additional languages a plus.
• Basic analytics and SQL understanding.
• Strong business acumen and familiarity with digital marketing KPIs.
• Experience managing external partnerships.
• Experience using data visualization tools like Google Data Studio or Tableau.
• Proficiency in Excel/Google Sheets.
• Excellent project management and stakeholder management skills.

Responsibilities

• Oversee and optimize CPC/ PPC campaigns on metasearch platforms.
• Manage external partnerships with metasearch partners.
• Lead end-to-end projects from research to implementation and outcomes.
• Use data-driven insights to prioritize tasks and drive ROI.
• Collaborate with analytics and product/tech teams to refine spend.
• Report performance, trends and adjust strategies accordingly.
• Develop and execute innovative digital marketing strategies and solutions.

Skills

Digital marketing

Paid Social

CPC/PPC

Programmatic

Tools

Google Data Studio

Tableau

Excel

Job description

About Us:

At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.

Role Overview

The Marketing Specialist role within the Metasearch Commercial team is pivotal for Booking.com's presence and success on major price comparison platforms. Operating at the intersection of advertising strategy and the dynamic travel industry, this position requires a blend of analytical acumen, relationship-building skills, and project management expertise. The primary focus revolves around the management of Cost-Per-Click (CPC) based advertising campaigns across leading Metasearch engines such as Trivago, Tripadvisor, Kayak etc., directly influencing Booking.com's Metasearch strategy and overall market competitiveness. This position resides within the Global Performance Marketing Department.

Essential Functions of the role

• Strategic Partnership Development: Cultivate strong relationships with Metasearch partners, focusing on communication, negotiation, and planning to meet financial goals, improve performance, and drive growth. Identify new product opportunities.
• Campaign Performance Management: Manage advertising accounts and campaigns end-to-end, monitoring KPIs, optimizing ad spend for ROI, and collaborating with specialized teams (bidding, analytics, product/tech). Regularly report performance, analyze trends, and adapt strategies.
• Project Leadership: Own Meta account-related projects from research and prioritization to implementation and results tracking. Requires strong organizational skills and cross-team communication.
• Data-Driven Decisions: Use advanced analytics tools to identify optimization opportunities, prioritize initiatives, and translate insights into strategic adjustments.

Key Job Responsibilities And Duties

• Oversee the daily management of strategic advertising campaigns on meta search platforms.
• Manage external stakeholder relationships with Metasearch partners.
• Direct and manage projects end-to-end, including research, prioritization, stakeholder alignment, implementation, and outcome measurement.
• Utilize data-driven insights to determine and prioritize tasks that maximize team and company value.
• Collaborate with global and cross-departmental stakeholders, both internal and external.
• Partner closely with the analytics team to refine advertising spend in alignment with defined KPIs.
• Evaluate performance data and develop strategies to enhance business growth while maintaining return on investment (ROI).
• Generate and execute innovative digital marketing strategies and solutions.

Role Qualifications And Requirements

• Minimum of 3 years of experience in digital marketing, Paid Social, CPC, PPC, Programmatic Display kind of role.
• Proficient in English (written and verbal communication); knowledge of additional languages is a plus.
• Basic understanding and practical experience with analytics and SQL.
• Strong business acumen and familiarity with key digital marketing performance indicators (KPIs).
• Proven experience in managing external partnerships.
• Experience using data visualization tools like Google Data Studio, Tableau or similar platforms.
• Proficiency in Excel/Google Sheets.
• Excellent project management skills with the ability to effectively prioritize tasks.
• Strong stakeholder management and influencing abilities.

Inclusion at Booking.com

Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just create a unique workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.”

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

Benefits & Perks - Global Impact, Personal Relevance

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Diversity, Equity and Inclusion (DEI) at Booking.com

Diversity, Equity & Inclusion have been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.

Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real effect in travel and tech.”

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Application Process

This role does not come with relocation assistance

• Application and CV Review
• Recruitment Phone Screen
• Business Interview 1
• Business Interview 2
• FIT Interview
• Hiring Decision

Let’s go places together: How we Hire

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.