Resource / Traffic Lead

GoSpooky; Amsterdam; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

MacBook for peak productivity

Flexible holiday policy

Commuting allowance

Remote working possibilities

Training opportunities

OpenUp mental health support

Pension plan

Dutch classes

Job summary

GoSpooky is seeking a Resource/Traffic Lead to orchestrate capacity across Design, Paid, and Development, serving as the helicopter view for the agency. You will audit plans, balance competing needs, and guide the hiring roadmap and capacity forecasting.

You will work with the Operations Director and Head of Operations to forecast resource availability, address bottlenecks, and decide when to open a new vacancy.

Qualifications

• 5+ years of experience in resource planning, traffic management, or operations within an agency environment.
• Ability to challenge senior staff and hold Project Leads accountable for planning hygiene.
• Ability to analyze utilization data and translate it into actionable forecasting and hiring advice.
• Stay cool under pressure and find creative solutions when planning changes multiple times a day.
• Valid EU work permit is required for this role.

Responsibilities

• Lead daily and weekly planning for all shared Strength Centers, allocating resources by priority, skill, and availability across all Units.
• Mediate when multiple Units compete for scarce resources, negotiating workable compromises with Project Leads.
• Decide when a freelancer is required, sourcing and booking talent from the flexible layer while protecting margins.
• Monitor macro-planning across all Units and address over-booking or bench time risks.
• Drive planning hygiene and push Project Leads to fix incomplete or outdated plans to protect profitability.
• With Operations Coordinator, ensure timesheets, sick leave, and allocations are 100% accurate as the single source of truth.
• Provide continuous capacity forecasts and data to the Operations Director to facilitate landings of New Business without overloading capacity.
• Advise on when a structural capacity gap necessitates opening a new vacancy.

Skills

Resource planning

Traffic management

Operations within an agency

Forecasting

Stakeholder management

Job description

Who we are

We’re GoSpooky: the ones who get all things social. A global agency made for the social era. We grow brands through content, community and commerce, keeping them at the forefront of culture. Social isn’t just first, it’s the foundation.

From creatives and commerce specialists to game designers and data analysts, we cover the full social spectrum. If it shapes internet culture, we’re on it, making fast, bold and relevant work that actually gets shared.

From TikToks that breaks the for you page, to creator stories built with real community insights, all the way to TikTok Shop, social affiliates and live social shopping that convert in real time.

As official partners of Instagram and Snapchat and partners and social affiliates of TikTok (Shop), we work with brands like KLM, JBL, Samsung, Prime Video and HEMA. Driven by bold ambition, endless creativity and authentic people, our teams think ahead, react fast and keep brands culturally relevant. Whether it’s live social shopping, creator management, social‑first campaigns or turning a trend into a brand moment.

We’re always looking for fresh energy: people who bring new perspectives, challenge the norm and help us and our clients evolve. If you love shaking up social, thinking big and moving fast, you’ll fit right in.

The Role

As our Resource / Traffic Lead, you are the strategic traffic controller of the agency. You aren't just filling schedules; you are taking the lead on our capacity.
You have a dual mandate: first, you are the master puzzle‑solver for our shared Strength Centers (e.g., Design, Paid, Development) and the gatekeeper of our Flexible Layer (freelancers). Second, you act as the guardian of our overall agency planning health. While Project Leads are responsible for managing their own Unit’s capacity, you maintain the 'helicopter view'. You audit their planning, chase them when data is missing or unrealistic, and use these insights to strategically advise the Operations Director and Head of Operations on our hiring roadmap and capacity forecasting.

What you’ll do

• You take the lead on the daily and weekly planning for all shared Strength Centers, allocating resources based on priority, skill set, and availability across all Units.
• You lead the mediation when multiple Units compete for the same scarce resources, negotiating workable compromises with the Project Leads.
• When internal capacity is full, you decide whether a request justifies bringing in a freelancer. You source, negotiate, and book the right talent from our flexible layer, always keeping project margins in mind.
• You monitor the macro‑planning across all Units. You proactively address if a Unit is consistently over‑booked (risk of burnout) or under‑booked (risk of bench time).
• You drive planning hygiene. You hold the Project Leads accountable. If a Unit’s planning is incomplete, unrealistic, or not updated in Productive, you are the one chasing the PL’s to fix it before it impacts agency profitability.
• Supported by the Operations Coordinator, you ensure the foundational data (timesheets, sick leave, allocations) is 100% accurate, serving as the single source of truth.
• You provide the foundational data and capacity forecasts required for strategic decision‑making. You supply the Operations Director with continuous insights on resource availability, acting as the primary input channel so the Operations Director can effectively land New Business without breaking agency capacity.
• You don't just solve today's bottlenecks; you advise on tomorrow's solutions. You proactively advise the Head of Operations on when a structural capacity gap requires us to open a new vacancy.

What we’re looking for

• 5+ years of experience in resource planning, traffic management, or operations within an agency environment.
• You lead with natural authority. You are comfortable pushing back on senior staff. You can chase Project Leads and hold them accountable for their planning hygiene without damaging the working relationship.
• You look beyond the schedule of next week. You can analyze utilization data and translate it into actionable forecasting and hiring advice.
• You stay cool under pressure and find creative solutions when the planning changes multiple times a day.
• Valid EU work permit is required for this role.

What’s in it for you?

• Flexible holiday policy for a proper recharge
• Commuting allowance
• Remote working possibilities in agreement with your team
• A MacBook for peak productivity
• Training opportunities to develop your skills and grow with us
• Healthy communal lunches to keep you fueled
• Fun events to connect, recharge, and bond as a team
• Phone allowance of up to €25/month (depending on your role)
• Unlimited mental health support via OpenUp
• A pension plan where you contribute a percentage of your salary
• Gift card and birthday wishes every year
• Dutch classes for international team members

GoSpooky is an equal-opportunity employer. Our hiring decisions are based on objective measures and we will not discriminate against any aspect of your identity. We believe that a diverse team is crucial to our collective success and value an inclusive culture where everyone can make their impact and bring their true unique selves to work.