Remote NL & DE Marketing Campaign Lead

Pearson; Netherlands; À distance; EUR 52 000 - 68 000; Plein temps

Résumé du poste

Pearson is seeking a Marketing Specialist to cover maternity leave for the Netherlands and Germany markets. The role is remote and based in the Netherlands or Germany from Sept 2026 to Jan 2027, with full-time duties across strategy, demand generation, and campaign execution.

The successful candidate will own Dutch and German campaigns end-to-end, collaborate with sales, product, and global marketing, and ensure localized messaging across channels while complying with regional regulations.

Qualifications

• Relevant experience in marketing, preferably within healthcare, education, or regulated professional markets.
• Demonstrated success delivering integrated marketing campaigns tied to revenue, pipeline, and growth objectives.
• Fluency in Dutch and English (written and spoken). Knowledge of German would be a plus.
• Strong experience in digital marketing, campaign development, and content creation/localization.
• Proficiency with marketing analytics and CRM platforms (GA4, Tableau, Salesforce preferred).
• Bachelor’s degree in a related field or equivalent experience.

Responsabilités

• Own and deliver Netherlands & Germany marketing plans aligning to revenue objectives.
• Develop and execute integrated marketing strategies across digital platforms.
• Translate market priorities into campaign hypotheses, segmentation, channel mix, budget, KPIs.
• Partner closely with Netherlands and Germany sales teams to align campaigns with territory priorities.
• Analyze market trends, customer insights, and performance data to inform strategic decisions.
• Ensure multilingual (Dutch/German/English) messaging across clinicians, educators, and buyers.

Connaissances

Marketing strategy

Campaign management

Digital marketing

Localization

CRM platforms

GA4

Formation

Bachelor’s degree

Outils

GA4

Tableau

Salesforce

Description du poste

Pearson is seeking a Marketing Specialist to cover maternity leave for the Netherlands and Germany markets. The role is remote and based in the Netherlands or Germany from Sept 2026 to Jan 2027, with full-time duties across strategy, demand generation, and campaign execution.

The successful candidate will own Dutch and German campaigns end-to-end, collaborate with sales, product, and global marketing, and ensure localized messaging across channels while complying with regional regulations.