Regional On-Trade Brand Activation Lead

Bacardi; Amersfoort; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Competitive Pay

Paid Time Off

Retirement Plan

Medical Insurance

Employee Assistance

Job summary

Bacardi Midden-Nederland is seeking a dynamic sales professional to partner with prestige on-trade accounts and bring our premium brands to life through activations and strong relationships with bar owners and managers.

You will drive quarterly targets, manage budgets for marketing investments and ROI, and collaborate across marketing, digital, finance and other stakeholders to contribute to the Winning in Amsterdam initiative.

Qualifications

• 3 years experience in sales and on-trade sector or FMCG industry required.
• Activation experience would be beneficial.
• Selling is key.

Responsibilities

• Partner with key customers by building outstanding relationships in influencer on-trade outlets, understanding their needs, their local consumers and developing and executing solutions.
• Deliver on quarterly targets: brand integrations and activations, visibility in the outlets and business optimization.
• P&L responsibility via budget management of contracts (marketing investments and ROI analysis)
• Work in partnership with customers, acting as business partner with many different stakeholders (bar owners, bar managers, marketing, digital, finance etc.)
• Collaborate internally cross functionally with Marketing, CPA and brand ambassadors to bring our amazing brands to life, through hosting prestige events and executing 'best in class' brand activations.
• Contribute to the Winning in Amsterdam project-team

Skills

Sales experience

On-trade / FMCG

Networking

Communication skills

Analytical skills

Job description

Bacardi Midden-Nederland is seeking a dynamic sales professional to partner with prestige on-trade accounts and bring our premium brands to life through activations and strong relationships with bar owners and managers.

You will drive quarterly targets, manage budgets for marketing investments and ROI, and collaborate across marketing, digital, finance and other stakeholders to contribute to the Winning in Amsterdam initiative.