Regional Brand Activations Manager - On-Trade

Bacardi; Arnhem; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Competitive Pay

Paid Time Off

Retirement Plan

Medical Insurance

Employee Assistance

Inclusive Leave

Job summary

Bacardi in the Netherlands seeks a dynamic sales professional to drive on-trade brand activations and growth across Midden-Nederland. You will build brilliant relationships with key accounts, deliver quarterly targets, and manage budgets for marketing investments and ROI analysis.

You will collaborate with marketing, digital, finance and brand ambassadors to bring premium Bacardi brands to life, plus contribute to regional initiatives like Winning in Amsterdam.

Qualifications

• 3 years experience in sales and on-trade sector or FMCG required. Activation experience would be beneficial.
• Proven track record of performance and delivery.
• Strong networking, interpersonal and relationship-building skills.
• Strong analytical, planning, and time-management skills.
• Excellent communication and presentation abilities, with creative thinking and digital savvy.

Responsibilities

• Partner with key customers by building outstanding relationships in the influencer on-trade outlets, understanding their needs, their local consumers and developing and executing solutions.
• Deliver on quarterly targets: brand integrations and activations, visibility in the outlets and business optimization
• P&L responsibility via budget management of contracts (marketing investments and ROI analysis)
• Work in partnership with customers, acting as business partner with many different stakeholders (bar owners, bar managers, marketing, digital, finance etc.)
• Collaborate internally cross functionally with Marketing, CPA and brand ambassadors to bring our amazing brands to life, through hosting prestige events and executing 'best in class' brand activations.
• Contribute to the Winning in Amsterdam project-team

Skills

Sales experience

On-trade FMCG

Activation experience

Networking

Communication skills

Analytical skills

Job description

Bacardi in the Netherlands seeks a dynamic sales professional to drive on-trade brand activations and growth across Midden-Nederland. You will build brilliant relationships with key accounts, deliver quarterly targets, and manage budgets for marketing investments and ROI analysis.

You will collaborate with marketing, digital, finance and brand ambassadors to bring premium Bacardi brands to life, plus contribute to regional initiatives like Winning in Amsterdam.