Regional Media Strategy Lead – Roermond & Roosendaal

McArthurGlen Group; Roosendaal, Roermond; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

8% holiday allowance

Bonus up to 25%

Wellbeing allowance

Volunteering days

Exclusive designer discounts

Hybrid working

Learning & development via LinkedIn

Global exposure across eight countries

Job summary

The McArthurGlen Group is seeking a Regional Media Manager to lead media strategy across Roermond and Roosendaal, translating business priorities into annual and campaign plans. You will guide investment using customer insight and performance data to attract audiences and drive visits.

You will collaborate with centre teams, Group Marketing and agencies to deliver strategic direction, challenging recommendations and commercial focus while managing budgets and ROI across campaigns.

Qualifications

• Significant senior-level experience leading media strategy in an agency or advertiser-side environment.
• A strategic, commercial mindset and a track record of turning business goals into insight-led plans and measurable results.
• Proven ownership of significant budgets, agency relationships and integrated media activity across campaigns or markets.
• Strong expertise in audience strategy, performance marketing, measurement and optimisation.
• Confident influencing senior stakeholders, challenging agencies and bringing clear recommendations.

Responsibilities

• Own the media strategy and roadmap for Roermond and Roosendaal, translating commercial priorities into clear annual and campaign plans.
• Use customer insight, market trends and Media Mix Modelling to guide audiences, channels and investment.
• Lead integrated activity across paid social, search, video, connected TV, radio, DOOH, content and influencers.
• Own budgets, forecasting and performance, optimising campaigns to improve effectiveness and ROI.
• Lead agency relationships and briefs, constructively challenging recommendations and delivery.
• Connect centre marketing, analytics, CRM, tourism, PR, content and commercial teams around the guest journey.
• Turn performance findings into persuasive recommendations for senior stakeholders.
• Adapt plans for Dutch and cross-border audiences while identifying emerging media opportunities.

Skills

Media strategy

Budget ownership

Agency management

Audience strategy

Performance marketing

Measurement & optimisation

Stakeholder influence

Data analysis

Cross-functional collaboration

Tools

GA4

Meta Business Manager

DV360

Smartly

Job description

The McArthurGlen Group is seeking a Regional Media Manager to lead media strategy across Roermond and Roosendaal, translating business priorities into annual and campaign plans. You will guide investment using customer insight and performance data to attract audiences and drive visits.

You will collaborate with centre teams, Group Marketing and agencies to deliver strategic direction, challenging recommendations and commercial focus while managing budgets and ROI across campaigns.