Regional Media Strategy Lead for Retail Destinations

McArthurGlen UK Ltd; Hulsdonk; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Bonus up to 25%

Wellbeing allowance

Volunteering days

Flexible working

International exposure

Learning & Development

Job summary

McArthurGlen Group, Europe’s leading owner, developer and manager of designer outlets, is seeking a Regional Media Manager to shape media strategy across Roermond and Roosendaal, turning commercial goals into integrated campaigns. You will guide long-term roadmaps, manage significant budgets and use customer insight and performance data to attract new audiences and drive visits.

This role collaborates with centre teams, Group Marketing and agencies to deliver strategic direction and commercial

Qualifications

• Significant senior-level experience leading media strategy in an agency or advertiser-side environment; retail, leisure, destination or other footfall-driving experience is an advantage.
• Strong strategic, commercial mindset with insight-led plans and measurable results.
• Experience owning budgets, agency relationships and integrated media activity across campaigns/markets.

Responsibilities

• Own the media strategy and roadmap for Roermond and Roosendaal, translating priorities into annual and campaign plans.
• Use customer insight, market trends and Media Mix Modelling to guide audiences, channels and investment.
• Lead integrated activity across paid social, search, video, connected TV, radio, DOOH, content and influencers.
• Own budgets, forecasting and performance, optimising campaigns for ROI.
• Lead agency relationships and briefs, challenging recommendations and delivery.
• Connect marketing, analytics, CRM, tourism, PR, content and commercial teams around the guest journey.
• Turn performance findings into persuasive recommendations for senior stakeholders.
• Adapt plans for Dutch and cross-border audiences while identifying opportunities.

Skills

Media strategy

Budget management

Audience planning

Performance marketing

Stakeholder influence

Analytics tools

Tools

GA4

DV360

Meta Business Manager

Smartly

Job description

McArthurGlen Group, Europe’s leading owner, developer and manager of designer outlets, is seeking a Regional Media Manager to shape media strategy across Roermond and Roosendaal, turning commercial goals into integrated campaigns. You will guide long-term roadmaps, manage significant budgets and use customer insight and performance data to attract new audiences and drive visits.

This role collaborates with centre teams, Group Marketing and agencies to deliver strategic direction and commercial