Product Marketing Manager

VONQ; Rotterdam; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

MacBook for work & personal use

Phone expense allowance

HeadSpace subscription

Transport reimbursement

KM reimbursement & parking

Snacks & beverages

Career growth

Dynamic international team

Job summary

VONQ’s EQO Talent Attraction Platform needs a Product Marketing Manager to drive adoption, partner enablement, and market growth from Rotterdam. You will lead GTM for product launches, craft compelling positioning, and create sales-ready content in collaboration with product, sales, and marketing teams.

You’ll develop thought leadership through blogs, webinars, and white papers, while monitoring KPIs and market trends to continuously optimize campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3-5 years experience in product marketing, preferably SaaS or recruitment technology.
• Strong understanding of the recruitment industry and HR needs.
• Experience with partner enablement, B2B marketing, and sales enablement.
• Excellent written and verbal communication skills with clear, concise messaging.
• Strong project management and cross-functional collaboration.
• Ability to analyze market data and apply insights to product and marketing strategies.
• Familiarity with marketing tools and analytics platforms (HubSpot, Google Analytics).
• Proficiency in English; additional European languages are a plus.

Responsibilities

• Design and execute partner enablement programs, including training materials, sales collateral, and go-to-market strategies to equip partners.
• Lead go-to-market strategies for new product launches and feature updates with cross-functional teams.
• Develop compelling product positioning, value propositions, and messaging that differentiate our solutions.
• Collaborate with sales to create sales collateral, presentations, white papers, case studies, and demos.
• Monitor KPIs and report on product adoption, partner success, and campaign performance.
• Develop content for blogs, webinars, and white papers showcasing industry trends and product innovations.
• Stay updated on competitors and inform product development and marketing tactics.
• Work with product, sales, and marketing to align product strategy and campaigns.
• Leverage AI tools to support market research, content creation, and partner enablement.

Skills

Partner enablement

B2B marketing

Sales enablement

Content creation

Project management

Market research

Marketing analytics

English proficiency

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Google Analytics

Job description

The Product Marketing Manager will play a critical role in driving the success of EQO® Talent Attraction Platform, with a particular focus on enabling our customers and partners to drive user adoption of VONQ through their solutions.

This position is responsible for understanding the market landscape, end-user requirements, and partner enablement strategies. You will work cross-functionally with product, sales, marketing and partner teams to develop and execute marketing strategies that position our products effectively and empower partners to sell to their customer base.

Key Responsibilities

• Partner Enablement: Design and execute partner enablement programs, including training materials, sales collateral, and go-to-market strategies to equip partners with the knowledge and tools they need to successfully promote and sell our products.
• Product Launches: Lead go-to-market strategies for new product launches and feature updates. Work with product, sales, and marketing teams to ensure successful launch execution and alignment across all channels.
• Product Positioning & Messaging: Develop compelling product positioning, value propositions, and messaging that clearly communicates how our solutions address customer pain points and differentiate us from competitors.
• Sales Support & Collateral Creation: Collaborate with the sales team to create and deliver sales support materials such as product presentations, white papers, case studies, and demos to drive engagement with prospects and customers.
• Performance Tracking & Reporting: Monitor the success of product marketing efforts by tracking key performance indicators (KPIs) and reporting on product adoption, partner success, and overall campaign performance.
• Content Creation & Thought Leadership: Develop content for various channels, including blog posts, webinars, and white papers that highlight industry trends, product innovations, basic design skills and understanding, and our unique value proposition. Position the company as a thought leader in recruitment technology.
• Competitive Analysis: Stay up to date with competitors in the recruitment technology space and perform regular competitive analyses. Use findings to inform product development, marketing tactics, and partner strategies.
• Cross-functional Collaboration: Work closely with product management, sales, and marketing teams to ensure alignment on product strategy, messaging, and campaign execution. Provide insights and support to drive both product adoption and revenue growth.
• AI tools and capabilities: Use AI tools to support market research, competitive analysis, content creation, and partner enablement. Identify and implement AI-assisted workflows that reduce repetitive tasks and improve marketing efficiency, while ensuring accuracy and consistency with VONQ’s messaging.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years experience in product marketing, preferably within the SaaS or recruitment technology space.
• Strong understanding of the recruitment industry and the needs of HR professionals and hiring teams.
• Experience with partner enablement, B2B marketing, and sales enablement strategies.
• Excellent written and verbal communication skills with a talent for crafting clear, concise, and compelling messaging.
• Strong project management skills and ability to work cross-functionally in a fast-paced environment.
• Ability to analyze market data, identify trends, and apply insights to product and marketing strategies.
• Familiarity with marketing tools and analytics platforms (e.g., HubSpot, Google Analytics, etc.).
• Proficiency in English; additional European languages are a plus.

Interview Process

• Recruiter Screen (20 min): Initial alignment on experience, salary expectations, and role fit.
• First-Round Interview (45 min): Deep dive into role-specific experience and core competencies.
• Stakeholder Introduction (30 min): Conversation with a key cross-functional lead.
• Case Presentation (1 hour): Presentation of a practical assignment to a cross-functional panel.
• Team Meet & Greet (30 min): Informal introduction to the marketing team.
• Background Check: Reference and background verification prior to an offer.

Why you can’t miss out on this opportunity!

We take good care of our VONQies and that shows in our benefits package:

• A paycheck that fairly reflects the market and your experience, and of course, monthly pension contributions
• A MacBook for both business and private use!
• A fixed monthly phone expense allowance
• A premium HeadSpace subscription to recharge your batteries after work.
• Flexible vacation days - that's right, we will not define a specific number, though a fair-usage approach applies to keep all team members happy!
• 100% reimbursement of your public transport expenses, so you can come to this lovely office worry-free.
• Still prefer to use your own vehicle? We offer a KM reimbursement, and parking is on us!
• A hybrid work model - work in the office and from home.
• Snacks, sodas, coffee, and everything you need for a “pick me up” break.
• Opportunities to grow your skills and take on exciting challenges in an entrepreneurial environment. No silos, no corporate red tape - share your ideas freely, even directly with the CEO
• A great, fun and young team in a dynamic, fast-growing international tech company — together we are stronger!

Company Description

VONQ’s Talent Attraction Platform, EQO®, brings together the full top-of-funnel hiring workflow - job content creation, distribution, attraction, screening, interviewing, and scoring - into a single agentic workflow.

With over 20 years of market expertise and deep integrations across 100 ATS and HCM partners, VONQ supports more than 350 enterprise and staffing customers across Europe, North America, and APAC, including Employ, Adecco, Danone, SoftwareOne, PwC, and Randstad. VONQ is recognised as a Strategic Leader in the Fosway 9-Grid™ for Talent Acquisition and is headquartered in Rotterdam, with offices in Groningen, Düsseldorf, and London. www.vonq.com

With more than 110 team members across the globe, we’re building the future of hiring. Join us and let’s build it together!