PMM: Recruitment Tech & Partner Enablement Leader

VONQ; Rotterdam; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

MacBook for work & personal use

Phone expense allowance

HeadSpace subscription

Transport reimbursement

KM reimbursement & parking

Snacks & beverages

Career growth

Dynamic international team

Job summary

VONQ’s EQO Talent Attraction Platform needs a Product Marketing Manager to drive adoption, partner enablement, and market growth from Rotterdam. You will lead GTM for product launches, craft compelling positioning, and create sales-ready content in collaboration with product, sales, and marketing teams.

You’ll develop thought leadership through blogs, webinars, and white papers, while monitoring KPIs and market trends to continuously optimize campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3-5 years experience in product marketing, preferably SaaS or recruitment technology.
• Strong understanding of the recruitment industry and HR needs.
• Experience with partner enablement, B2B marketing, and sales enablement.
• Excellent written and verbal communication skills with clear, concise messaging.
• Strong project management and cross-functional collaboration.
• Ability to analyze market data and apply insights to product and marketing strategies.
• Familiarity with marketing tools and analytics platforms (HubSpot, Google Analytics).
• Proficiency in English; additional European languages are a plus.

Responsibilities

• Design and execute partner enablement programs, including training materials, sales collateral, and go-to-market strategies to equip partners.
• Lead go-to-market strategies for new product launches and feature updates with cross-functional teams.
• Develop compelling product positioning, value propositions, and messaging that differentiate our solutions.
• Collaborate with sales to create sales collateral, presentations, white papers, case studies, and demos.
• Monitor KPIs and report on product adoption, partner success, and campaign performance.
• Develop content for blogs, webinars, and white papers showcasing industry trends and product innovations.
• Stay updated on competitors and inform product development and marketing tactics.
• Work with product, sales, and marketing to align product strategy and campaigns.
• Leverage AI tools to support market research, content creation, and partner enablement.

Skills

Partner enablement

B2B marketing

Sales enablement

Content creation

Project management

Market research

Marketing analytics

English proficiency

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Google Analytics

Job description

VONQ’s EQO Talent Attraction Platform needs a Product Marketing Manager to drive adoption, partner enablement, and market growth from Rotterdam. You will lead GTM for product launches, craft compelling positioning, and create sales-ready content in collaboration with product, sales, and marketing teams.

You’ll develop thought leadership through blogs, webinars, and white papers, while monitoring KPIs and market trends to continuously optimize campaigns.