Product Manager: Brand & Trade Marketing

BIC; Breda; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Meal vouchers

Hospitalization insurance

Group insurance

30 vacation days

2 home office days per week

Job summary

BIC World is seeking an experienced Product Manager to translate brand strategy into activation plans and drive profitable, sustainable growth. You will oversee the full product lifecycle and partner with Sales, Commercial Excellence, Category Management and European Marketing to optimize ROI and in‑store execution.

You will lead portfolio planning, pricing, and range management, while shaping trade marketing strategies across channels.

Qualifications

• Master’s degree in Business, Commercial, Marketing or a related field.
• Minimum 2 years of experience in Sales or Marketing (Product/Brand Management, Sales, etc.).

Responsibilities

• Own and manage the product portfolio strategy and lifecycle (innovation pipeline, positioning, pricing, phasing).
• Define and execute the innovation roadmap with Sales and European Marketing.
• Build innovation business cases and launch plans (local 6P’s strategy, distribution, RTM, pricing, promotion).

Skills

Strategic marketing

Operational marketing

Ownership mindset

Analytical skills

Cross-functional teamwork

Entrepreneurial mindset

Education

Master’s degree in Business, Commercial, Marketing or a related field

Tools

Word

Excel

PowerPoint

Canva

Job description

BIC World is seeking an experienced Product Manager to translate brand strategy into activation plans and drive profitable, sustainable growth. You will oversee the full product lifecycle and partner with Sales, Commercial Excellence, Category Management and European Marketing to optimize ROI and in‑store execution.

You will lead portfolio planning, pricing, and range management, while shaping trade marketing strategies across channels.