Product Manager, Growth & Trade Innovation

Société BIC S.A; Breda; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Meal vouchers

Hospitalization insurance

Group insurance

30 vacation days

Hybrid work

Career growth

Learning programs

External events

Market leader

Team spirit

Job summary

BIC World in the Netherlands is seeking a Product Manager to translate brand strategy into customer- and channel-specific activation plans. You will drive profitable growth through optimized promotional ROI and flawless in-store execution, partnering with Sales, European Marketing, and Category teams.

The role bridges strategic planning with operational delivery, overseeing the full product lifecycle and driving successful launches across channels and markets.

Qualifications

• Master’s degree in Business, Marketing or related field.
• Minimum 2 years of experience in Sales or Marketing (Product/Brand Management, Sales, etc.).
• Excellent analytical and communication skills; proactive and results-driven.

Responsibilities

• Own and manage the product portfolio strategy and lifecycle (innovation pipeline, positioning, pricing, phasing).
• Define and execute the innovation roadmap with Sales and European Marketing.
• Build innovation business cases and launch plans with local 6P’s strategy, distribution, RTM, pricing and promotion.
• Translate brand strategy into trade and marketing plans by channel and customer.
• Lead advertising and media strategy, including PR and influence.
• Define trade marketing strategies with clear KPIs and ROI tracking.
• Support Key Account Managers and category manager with selling stories and promotional recommendations.

Skills

Strategic marketing

Operational marketing

Ownership

Analytical skills

Education

Master’s degree in Business or Marketing

Tools

Word

Excel

PowerPoint

Canva

Job description

BIC World in the Netherlands is seeking a Product Manager to translate brand strategy into customer- and channel-specific activation plans. You will drive profitable growth through optimized promotional ROI and flawless in-store execution, partnering with Sales, European Marketing, and Category teams.

The role bridges strategic planning with operational delivery, overseeing the full product lifecycle and driving successful launches across channels and markets.