Brand Marketing Manager

Workwize; Amsterdam; Hybrid; EUR 45,000 - 85,000; Full time

Benefits offered by this job

Flexible work setup

Complete working setup

Entrepreneurial work culture

Weekly team lunches

Monthly surprise events

Job summary

An established industry player is seeking a Brand Marketing Manager to elevate its presence in global IT asset management. In this dynamic role, you will craft compelling narratives, lead brand awareness initiatives, and engage with industry influencers. Your expertise in strategic thinking and event management will be vital as you plan impactful webinars and events. This innovative firm offers a hybrid work environment, a complete setup for success, and a vibrant workplace culture that fosters creativity and collaboration. If you're a passionate storyteller ready to make a significant impact, this opportunity is for you.

Qualifications

• 5+ years of experience in brand marketing or communications, ideally in B2B SaaS.
• Proven track record in event organization and media relations.

Responsibilities

• Develop and execute strategies to enhance brand visibility among IT professionals.
• Plan and execute industry events and webinars to engage target audiences.

Skills

Brand Marketing

Communications

Event Management

Public Relations

Media Relations

Strategic Thinking

Creative Thinking

Data-Driven Decision Making

Education

Bachelor's Degree in Marketing or Communications

Job description

At Workwize, we’re revolutionizing how businesses support their global teams.
The rise of a global workforce has enabled companies to access a broader talent pool but has also brought logistical challenges, such as local vendor availability, timely laptop delivery, equipment management, and local retrieval and storage.

Workwize’s SaaS platform, integrated with suppliers and warehouses worldwide, simplifies and automates the deployment, management, and retrieval of IT hardware for distributed teams. Currently, Workwize facilitates fast, local deliveries in 100+ countries, supporting the IT lifecycle for over 25,000 users and managing 100,000+ devices globally.

About the Role

As our Brand Marketing Manager, you will be responsible for positioning Workwize as the leading solution for global IT asset management. You’ll take charge of our brand awareness, thought leadership, and top-of-funnel marketing efforts, ensuring Workwize is front and center in industry conversations.

Key Responsibilities

Brand Awareness & Positioning

1. Develop and execute strategies to enhance brand visibility among IT and procurement professionals.
2. Ensure brand consistency across all marketing channels and materials.

Content & Thought Leadership

1. Collaborate with the product marketing and content teams to craft compelling narratives, whitepapers, reports, and case studies.
2. Establish Workwize as an industry thought leader through insightful and data-driven content.

Events & Webinars

1. Plan and execute industry events, panel discussions, and webinars to engage our target audience and showcase Workwize’s expertise.
2. Build and maintain relationships with journalists, analysts, and industry influencers to secure media coverage.
3. Develop press releases, pitches, and media kits to drive Workwize’s PR efforts.

Strategic Partnerships

1. Identify and execute co-marketing opportunities with key industry players to expand Workwize’s reach.

Social & Community Engagement

1. Grow Workwize’s presence on LinkedIn and other relevant platforms, fostering an active and engaged community.
2. Develop and maintain a strong brand voice that resonates with our audience.

Performance Tracking & Optimization

1. Measure the success of brand initiatives through engagement metrics, media reach, and event attendance.
2. Continuously optimize efforts for maximum impact.

Skills & Qualifications

Experience: 5+ years in brand marketing, communications, or a related field, ideally within B2B SaaS, IT, or procurement industries.
Brand Storytelling: A natural storyteller who can translate complex IT challenges into engaging and relatable narratives.
Event & PR Expertise: Hands-on experience organizing webinars, industry events, and PR campaigns.
Media Relations: A track record of securing media placements and building relationships with industry journalists.
Growth Mindset: Data-driven, proactive, and always looking for new ways to amplify our brand’s reach.
Strategic & Creative Thinking: Ability to balance big-picture strategy with execution, bringing creative campaigns to life.

Workwize Offers:

1. A position in a fast-growing, dynamic environment with a focus on innovation and impact.
2. Flexibility to work in a hybrid setup, balancing office time in Amsterdam with work-from-home flexibility.
3. A complete working setup with all the tools and equipment needed for success.
4. An energetic, entrepreneurial work culture that encourages creativity, collaboration, and personal growth.
5. Weekly team lunches and monthly surprise events to build team spirit and have fun along the way.