Associate Product Marketing Manager

Graduate; Amsterdam; Hybrid; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Flexible hybrid work environment

Top-notch tools and equipment provided

Vibrant entrepreneurial culture

Off-sites and multi-yearly team events

Team lunches and surprise events

Pension scheme

Classpass corporate membership

Job summary

Workwize is seeking an Associate Product Marketing Manager to support launches and craft content and customer stories that demonstrate how our IT asset management solutions drive value for global teams.

You will be coached by the PMM Lead, grow under their guidance, and contribute to positioning and launch strategy for agentic products. The role emphasizes clear messaging and collaboration across Marketing, Sales, and CS.

Qualifications

• 2+ years of relevant experience in product marketing or related role (content, growth, or B2B marketing).
• Hands-on involvement in feature launches.
• Ability to quickly understand technical products and explain customer value.
• AI-native working style with daily use of AI tools for research, drafting, analysis.

Responsibilities

• Support planning and execution of feature launches.
• Turn updates into clear messaging and benefits within PMM Lead positioning.
• Coordinate launch tasks across Marketing, Sales, and CS; keep timelines on track.

Skills

Product marketing

SaaS

Launch execution

AI tooling

Written English

Cross-functional collaboration

Analytics

Job description

At Workwize, we’re helping IT teams to easily equip their remote and global teams with all necessary IT equipment. Our automated SaaS platform simplifies hardware deployment, management, and retrieval with fast, reliable deliveries in 100+ countries.

With 50.000 users and 120.000 devices under management, we’re solving hybrid work challenges like laptop deliveries, returns and equipment tracking, allowing IT teams to focus less on manual hassles and more on strategic initiatives.

Join our team to help shape the future of global collaboration. At Workwize, your work will make a real impact in building smarter, more connected workplaces worldwide.
LinkedIn has also recognized Workwize as one of the Top 10 Startups for 2025 in the Netherlands!

About the Role

As an Associate Product Marketing Manager, you’ll support our launches and create the content and customer stories that help us win in IT Asset Management. You’ll also have the opportunity to work on agentic products and help bring them to market. You’ll be coached by our PMM Lead, who will guide your growth and own positioning and launch strategy.

What you’ll do

Support product launches

• Support the planning and execution of feature launches
• Turn updates into clear messaging and benefits, within the positioning set by the PMM Lead
• Coordinate launch tasks across Marketing, Sales, and CS, and keep timelines on track

Create product and enablement content

• Write product content such as website feature pages, one-pagers, and short product videos
• Build sales enablement materials, e.g.: battlecards, objection handling guides, FAQs
• Gather feedback from Sales to find gaps and improve what we create

Drive customer case studies

• Identify strong customer stories together with CS and Sales
• Run customer interviews to uncover the problems they faced, the results they achieved, and the value Workwize delivers
• Write case studies that connect customer outcomes to our product and positioning

What we’re looking for

• At least 2 years of relevant experience in product marketing or a closely related role (content, growth, or B2B marketing), ideally at a fast-growing SaaS company
• Hands‑on involvement in feature launches
• The ability to quickly understand technical products, go deep on how things work, and explain how they help the customer
• An AI-native way of working: you use AI tools daily to research, draft, analyze, and move faster, and you know when to trust the output and when to edit it
• Excellent written English, with the ability to make complex products clear and compelling
• Comfort working cross‑functionally and juggling multiple projects with shifting priorities
• A structured, curious, and proactive way of working: you follow through without needing to be chased
• An analytical mindset: you use data and feedback to improve your work

Workwize Offers

• Flexible hybrid work environment.
• Top-notch tools and equipment provided.
• Vibrant, entrepreneurial culture with opportunities for growth.
• Off‑sites and multi‑yearly team bonding events.
• Team lunches and surprise events to keep things fun.
• Pension scheme.
• Classpass corporate membership.

Our Team

Becoming part of Workwize means making an impact. We make sure that we will contribute to the change in the way of working. For us it is also important that we make an impact on our employees, that they feel challenged and ease. We consist of a rapid growing and ambitious team with all different backgrounds. Entrepreneurs, Operational specialists, Developers, Sales gurus you can find them all at Workwize and are always on the look‑out for the next original ideas to reach more consumers and create the best value for our customers.

We are looking forward to meeting you and discover if there is a match with the Workwize team!