Product Adoption Manager, E-Commerce

Dyson Institute; Amsterdam; On-site; EUR 70,000 - 90,000; Full time

Job summary

Dyson Institute in Amsterdam is seeking a Product Adoption Manager to join the E-Commerce Product team. You will connect executive and business stakeholders, shaping how the roadmap is understood and adopted across the organisation.

You will translate complex priorities into compelling narratives, drive adoption of new capabilities, and lead a small team to ensure consistent product communication and evangelisation across markets.

Qualifications

• Experience in product marketing or product communications within e-commerce or digital products.
• Proven ability to simplify complex topics and tell compelling stories to diverse audiences.
• Strong executive communication, presentation and stakeholder management capabilities.
• Experience mentoring or leading at least one direct report is preferred.

Responsibilities

• Act as the senior ambassador for the product roadmap across business, market and executive stakeholders.
• Define and lead the communication strategy for roadmap updates, prioritisation decisions and experimentation outcomes.
• Build compelling executive presentations and leadership briefings.
• Create clear narratives linking product investments to business value and customer outcomes.
• Provide leadership with visibility of adoption performance and emerging opportunities.
• Synthesize feedback into actionable recommendations for Product leadership.
• Define and track success metrics for product adoption and communication effectiveness.
• Lead, coach and develop a direct report and drive adoption initiatives.

Skills

Product marketing

Product communications

Executive stakeholder management

Storytelling

Team leadership

Product development methodologies

Change management

Cross-functional collaboration

Presentation skills

Analytics & adoption metrics

Job description

About us

Dyson is a global technology company. We develop pioneering technologies by bringing together curious minds, deep expertise and a relentless focus on improvement. Dyson E-commerce creates seamless, data-led digital experiences that make discovering, understanding and buying Dyson technology online effortless, engaging and unmistakably Dyson.

About the role

This is a 12-month fixed-term, full-time role, based in Amsterdam, Netherlands. As our Product Adoption Manager, you will be the senior voice connecting our E-Commerce Product team with executive and business stakeholders across Dyson. You'll shape how our product roadmap is understood across the organisation, ensuring teams, leaders and markets have the insight, context and confidence to support new capabilities and digital innovation. Working at the intersection of Product, E-commerce and business leadership, you'll own the communication and evangelisation strategy for our digital product roadmap. You'll translate complex product priorities into compelling narratives, drive adoption of new capabilities, and lead a Product Adoption Manager while creating a consistent, organisation-wide approach to product communication.

Key responsibilities

• Act as the senior ambassador for the product roadmap across business, market and executive stakeholders.
• Define and lead the communication strategy for roadmap updates, prioritisation decisions and experimentation outcomes.
• Build compelling executive presentations, product updates and leadership briefings.
• Create clear narratives that connect product investments to business value and customer outcomes.
• Provide leadership teams with visibility of adoption performance, stakeholder sentiment and emerging opportunities.
• Synthesise feedback from across the organisation into actionable recommendations for Product leadership.
• Define and track success metrics for product adoption and communication effectiveness.
• Lead, coach and develop a direct report, supporting both adoption initiatives and product evangelisation activities.

About you

• At least 4 years' experience in product marketing, product communications, corporate communications or a related discipline.
• Experience supporting complex digital products, ideally within a global e-commerce environment.
• Strong strategic thinking skills with the ability to influence at organisational and leadership level.
• Exceptional executive communication, presentation and stakeholder management capability.
• Proven ability to simplify complex concepts and tell compelling stories for diverse audiences.
• Experience managing, mentoring or developing at least one direct report.
• Familiarity with product development methodologies, experimentation and digital product lifecycles.
• A collaborative approach combined with strong ownership and accountability for outcomes.
• Experience working closely with Product Management or Digital Product teams.
• Exposure to product adoption, change management or transformation programmes within a global organisation.

Reward

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

Working policy

Our campus culture is built on connection - collaboration in person, shared creativity, and hands-on learning. That’s why we don’t offer a hybrid arrangement. Working side by side powers our best ideas, fuels belonging, and keeps us pushing boundaries together.

Equal opportunity

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique.

We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Company culture

At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.