Private Label Development Manager (all genders)

FrieslandCampina; Amersfoort; Hybrid; EUR 86,000 - 117,000; Full time

Benefits offered by this job

Hybrid working

Performance-based bonus

Holiday allowance

Pension scheme

Annual leave 200 hours (buy/sell up to

Lease car

Train card

Job summary

FrieslandCampina is seeking a Private Label Development Manager in Amersfoort to drive commercial excellence for European OpCos. You’ll embed capabilities, design playbooks and tools, and enable profitable private label growth across markets by aligning customer needs with manufacturing capabilities.

You will work with Commercial Directors Europe and OpCos, leading through expertise and collaboration, without direct reports, and contributing to a sustainable, farmer-owned cooperative culture.

Qualifications

• Master's degree in business administration, Marketing, Economics or a related field.
• 12+ years of experience in Sales, Sales Excellence, Category Management, Customer Development or a related commercial function within FMCG.
• Understands private label ways of working, portfolio development and customer management, with the ability to translate insights into commercial opportunities.
• A proven track record in capability building and change management
• Strong collaborative spirit and capability to bring teams along, and driving adoption through coaching, collaboration, and sharing best practices.
• Experience leading cross-functional projects and commercial transformation across markets or business units, aligning customer ambitions with manufacturing capabilities.
• Strong strategic thinking and stakeholder management skills, combined with an entrepreneurial, hand-on approach and experience engaging senior customers and business leaders.

Responsibilities

• Embed the developed Private Label capabilities program deeply in the organization, by change management.
• Lead Private Label Commercial Excellence: develop the private label excellence framework, design commercial methodologies and customer engagement frameworks, create playbooks and tools
• Unlock hurldes for opcos to grow with private label by providing faster and easier access to relevant information and best practices
• Develop private label capabilities by designing capability programs, driving knowledge sharing, facilitating learning forums, in close collaboration with the global commerce team.
• Connect closely to IA to build strong customer and competitor intelligence as one of the capabilities
• Lead the European private label community: create collaboration across opcos, establish learning from each other and continuous improvement
• Identify barriers for growth with Private Label and make proposals how to unlock them, ready for decision in the leadership team

Skills

Collaboration

Change management

Strategic thinking

Stakeholder management

Coaching

Cross-functional leadership

Education

Master's degree

Job description

Do you get passionate about retailer brands? Do you get energized in driving excellence and capabilities enabling the business and opcos to win with private label? As Private Label Development Manager, you will help our operating companies strengthen their market position and deliver profitable growth with Retailer Brands by ensuring the teams have the right capabilities to win, unlocking hurdles and by ensuring we understand what customers need from us to partner with their private label. This role will also be responsible to embed a culture that private label is fun and a big opportunity to grow.

• Vacaturelocatie: Amersfoort, NLD, 3818LE

What we ask

• Master's degree in business administration, Marketing, Economics or a related field.
• 12+ years of experience in Sales, Sales Excellence, Category Management, Customer Development or a related commercial function within FMCG.
• Understands private label ways of working, portfolio development and customer management, with the ability to translate insights into commercial opportunities.
• A proven track record in capability building and change management
• Strong collaborative spirit and capability to bring teams along, and driving adoption through coaching, collaboration, and sharing best practices.
• Experience leading cross-functional projects and commercial transformation across markets or business units, aligning customer ambitions with manufacturing capabilities.
• Strong strategic thinking and stakeholder management skills, combined with an entrepreneurial, hand-on approach and experience engaging senior customers and business leaders.

What we offer

At FrieslandCampina you work on strong, globally loved brands enjoyed by millions every day. As a farmer-owned cooperative, we combine an international environment with a clear social and sustainable purpose. We support your growth through training, coaching and internal career opportunities. With trust and autonomy, you can make real impact.

Employment benefits:

• Salary between €7,700 and €10,450 gross per month (full-time), depending on experience and fit for the role.
• A work week of 32 to 40 hours, 15% company performance-based bonus, 8% holiday allowance and a pension scheme.
• Hybrid working with flexible working hours, lease car and a train card.
• 200 hours of annual leave, with the option to buy or sell up to 40 hours.
• Extras at the head office, such as milk and cheese during lunch, fresh fruit and barista coffee.

Vacancy Description

As Private Label development Manager you will drive commercial excellence across Europe by building best-in-class capabilities, commercial tools and strategic development programs that enable profitable private label growth. The role acts as the European centre of expertise for Private Label and enables Commercial Directors and Operating Companies to win in the marketplace.

You will work closely with the Commercial Directors Cheese and White Dairy, the Innovation & Growth Director and our operating companies (OpCos).

Your main responsibilities include:

• Embed the developed Private Label capabilities program deeply in the organization, by change management.
• Lead Private Label Commercial Excellence: develop the private label excellence framework, design commercial methodologies and customer engagement frameworks, create playbooks and tools
• Unlock hurldes for opcos to grow with private label by providing faster and easier access to relevant information and best practices
• Develop private label capabilities by designing capability programs, driving knowledge sharing, facilitating learning forums, in close collaboration with the global commerce team. This comes to live in practical tools, and embedding consistent ways of working while supporting local execution.
• Connect closely to IA to build strong customer and competitor intelligence as one of the capabilities
• Lead the European private label community: create collaboration across opcos, establish learning from each other and continuous improvement
• Identify barriers for growth with Private Label and make proposals how to unlock them, ready for decision in the leadership team

You will be part of the European Commercial organisation and report to the Commercial Director Europe. You will work with OpCo Managing Directors, Commercial, Innovation, Category, Operations and local Sales teams, as well as senior Private Label customers and Business Group leadership.

This role has no direct reports. You will lead through expertise, influence and collaboration, supporting local teams and building the capabilities needed to deliver our Private Label growth ambitions.