Primary Care Engagement Manager HP

BoehringerPRD; Amsterdam; Hybrid; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Headspace premium access

Lifelong learning via Virtual Campus

Hybrid workplace model

31 vacation days

Green mobility package

Company pension

Job summary

Boehringer Ingelheim Netherlands is seeking a Primary Care Engagement Manager to drive growth in the Cardio-Renal-Metabolic portfolio. You will lead account-based engagement with GPs, practice nurses, pharmacists, and other stakeholders to influence prescribing and improve patient outcomes.

The role is field-based, covers North Holland, Randstad and South-Holland, and reports to the Area Head CRM. You will collaborate across functions, execute omnichannel plans, and use CRM data to identify

Qualifications

• Bachelor's degree or diploma required in a relevant field.
• MBA or another advanced degree is a plus.
• Strong network in CRM and first-line setting.

Responsibilities

• Drive business performance, prescription growth, and market share within the territory through effective customer engagement.
• Own and execute an account-based engagement strategy at GP practice level.
• Build and maintain productive relationships with General Practitioners, practice nurses, pharmacists, and other healthcare stakeholders.
• Collaborate with cross-functional partners to support strategic account plans.
• Deliver omnichannel engagement through face-to-face, digital, and peer-to-peer channels.

Skills

Account management

CRM data usage

Stakeholder engagement

Multichannel engagement

Pre-call planning

Education

Bachelor's degree or diploma

MBA or advanced degree

Tools

Veeva CRM

Job description

WHO ARE WE?

ROPU MIDI is a Regional Operating Unit that covers all local Human Pharma and Animal Health Operating Units across Belgium, Denmark, Norway, Finland, Greece, Portugal, Sweden, and The Netherlands. MIDI has a multicultural and diverse work environment. More than 1.800 employees are striving to work together to improve lives for patients and animals in our region.

THE OPPORTUNITY

As a Primary Care Engagement Manager , you will play a pivotal role in driving growth and shaping patient care within one of our key therapeutic areas (Cardio-Renal-Metabolism). Working at the forefront of healthcare engagement, you will partner with General Practitioners, practice nurses, pharmacists, and other stakeholders to influence treatment adoption and improve outcomes for patients. Through a disciplined account-based approach, high-quality customer interactions, and close cross-functional collaboration, you will translate strategy into impactful execution, delivering measurable business results within a highly competitive and evolving healthcare environment. Acting with a high degree of autonomy, you will identify opportunities, prioritize resources, and contribute to strategic account plans that drive sustainable growth and strengthen our presence in primary care.

This a field- based role that reports directly to the Area Head CRM.

We are looking for Strategic Account Managers for the following three regions: North Holland, Randstad and South-Holland.

HOW YOU’LL FIT IN:

• Drive business performance, prescription growth, and market share of the assigned therapeutic area portfolio within the territory through effective customer engagement and strong commercial execution.
• Own and execute an account-based engagement strategy at GP practice level, identifying high-potential practices, understanding local treatment dynamics, and engaging key decision-makers to influence adoption and prescribing behavior.
• Build and maintain productive relationships with General Practitioners, practice nurses, pharmacists, and other relevant healthcare stakeholders, delivering tailored value-based conversations aligned with customer needs and priorities.
• Collaborate with Strategic Account Managers, Medical, Health Systems Contracting Managers, and other cross-functional partners to support the development and execution of strategic account plans and ensure a coordinated customer approach.
• Deliver impactful omnichannel engagement by leveraging the most appropriate channels, including face-to-face, digital, and peer-to-peer interactions, while executing activities in line with the Multi-Channel Customer Plan (MCCP) and call-plan objectives.
• Demonstrate excellence in execution through effective pre-call planning, high-quality customer interactions, clear follow-up actions, proactive identification of regional engagement opportunities, and accurate maintenance of customer and account data in Veeva CRM.

YOU BRING:

• Bachelor Degree and/or Diploma Degree in a relevant field such as Business Administration, Business Analysis, Finance, Marketing. MBA or another advanced degree a plus.
• At least 5 years of experience in primary care pharmaceutical sales, with a proven track record of driving growth in competitive markets and a strong and proven network in CRM and first line setting.
• Advanced selling skills: Ability to drive prescribing decisions through strong pre-call, during-call, and post-call engagement with HCPs. Priority key sales skills include needs exploration, objection handling, and confident closing in competitive Cardio-renal-metabolic conversations.
• Stakeholder prioritization and influence: Ability to identify and prioritize key influencers and decision-makers within GP practices and to tailor engagement strategy accordingly.
• Scientific and product knowledge: Strong understanding of disease areas and products to confidently position value of our CRM product against competitive products.
• Commercial and analytical discipline: Ability to use CRM data, call reports, and performance insights to identify sources of growth and prioritize efforts to improve territory business outcomes.
• Results-driven, resilient, persuasive, data-driven mindset with strong competencies in self-direction and individual ownership and accountability

WHAT WILL YOU GET IN RETURN?

Next to working in a Global Top Employer certified company that offers you the opportunity to develop and challenge yourself while learning from a fast-paced environment:

• Be part of a wellbeing-oriented organization (Premium access to Headspace (https://www.headspace.com/?%243p=a_google_adwords&%24always_deeplink=false&lpurl=https%3A%2F%2Fwww.headspace.com%2Fstarwars%3Fgclsrc%3Daw.ds%26&~ad_set_id=59734089748&~campaign_id=1043601983&~channel=g&~keyword=headspace&~placement&gclid=Cj0KCQjwhLKUBhDiARIsAMaTLnHIBJR6QXiFxZ6Vuvfe4lAGjaAXBesTqtlwHtLKE4o-GM-9GZpDAnUaAu1zEALw_wcB&gclid=Cj0KCQjwhLKUBhDiARIsAMaTLnHIBJR6QXiFxZ6Vuvfe4lAGjaAXBesTqtlwHtLKE4o-GM-9GZpDAnUaAu1zEALw_wcB&gclsrc=aw.ds&%24web_only=true&_branch_match_id=923182312449631472&utm_source=Google%20AdWords&utm_medium=paid%20advertising&_branch_referrer=H4sIAAAAAAAAA72Q3W6CQBCFnwbuBBSK0GTTLCpqxSYabYw3ZGRXflxhy2C39um7eOEjNJmbOWdOvskpuk7iq20XHBhKyPhA8ZMFUlqirC82t0HiMggb/GCnN2PkuZJAmjdNLngKTDUtQ1PLIBTcMWWcyz5HziCQm0LeWkGKHmG41BjFepRS1hNmZc1Va9hBq6DVR3GeCWwzw52CshgaI980xjNgKfIuLRl5Cceu5wTh2At6I4OrhDKve2voeK7vDMPAfTgF1DUXJO+XC7/3n5In19QYHZlUzmqyqVSRrPZRMS3pdol0DbukXiyj962/OZTxz9H/vH2fuSfovAJ6iDjuvjqhFl2ymnnNYL4ehPOjnNJ6D/Q2/J3RRKUqi/4Jocsij6r/AC2kL4vJAQAA) , OpenUP (https://openup.de/unternehmen/?bg_source=ga&bg_source_id=585864802027&utm_term=openup&utm_campaign=16475532184&utm_source=google&utm_medium=cpc&utm_content=134450678575&hsa_acc=5434847570&hsa_cam=16475532184&hsa_grp=134450678575&hsa_ad=585864802027&hsa_src=g&hsa_tgt=kwd-300816090184&hsa_kw=openup&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gad_source=1&gclid=CjwKCAiA9dGqBhAqEiwAmRpTCzybU8krqihwx-Yzgt6BClv7t7A8fMtXmDm2pol2E2Ezvd5tIjKJIxoC8awQAvD_BwE) and ongoing support and initiatives related to ways of working to help our employees to stay healthy and constantly improve the physical, emotional, mental, and spiritual well-being)
• Customized Development plan based on your role and aspirations, with several learning platforms such as LinkedIn Learning Premium (languages + training programs) and our Virtual Campus Lifelong learning at our Virtual Campus | Boehringer Ingelheim (boehringer-ingelheim.com) (https://www.boehringer-ingelheim.com/about-us/corporate-profile/lifelong-learning-our-virtual-campus)
• A competitive salary range based on seniority and skills (plus annual bonus, 8% holiday pay and a company pension scheme)
• Green mobility package where you get compensated even for cycling to the office – which is an inspiring, sustainable (platinum-certified) building (https://edge.tech/developments/edge-amsterdam-west)
• Hybrid workplace model – flexibility to work from home within the respective country and the office and 31 vacation days to re-energize
• Option to temporarily work from abroad for a limited period (up to 30 working days) - - if applicable.
• An energetic & dynamic team and close interaction to international colleagues - We enjoy fun activities and celebrations (e.g., Team events, Christmas Party) and value a respectful working atmosphere!

Please note that pay information will be shared during the recruitment process.

Screening:

In order to comply with applicable export control laws, Boehringer Ingelheim periodically screens business relations (including job applicants) against sanctioned party lists(“SPL”). These checks may be performed by Boehringer Ingelheim or by any of its Affiliates. You acknowledge that Boehringer Ingelheim and/or its Affiliates will screen you against SPL and that for this purpose your personal data may be processed in relevant databases, including databases of third-party vendors that perform SPL screening for or on behalf of Boehringer Ingelheim or its Affiliates which may be located or accessible outside the EU. Boehringer Ingelheim is committed to ensuring an adequate level of protection of your personal data.