PR Manager

The Orange Studio; Amsterdam; Hybrid; EUR 33,480 - 44,640; Full time

Benefits offered by this job

Company laptop

Working from home compensation

Option to work remotely for 2 weeks per year

Afternoon off on your birthday

Discounts at client hotels and restaurants

Pension contribution

Additional holidays

Sabbatical option

Job summary

A PR agency in Amsterdam seeks a Dutch-speaking PR Manager to create strategies and manage client accounts. Candidates should have 3-5 years of lifestyle PR experience, fluency in Dutch and English, and strong relationship-building skills. The role offers a salary range of 3,000 to 4,000 euros monthly based on experience, along with additional benefits like remote work options and holidays. Ideal for someone looking to lead media campaigns in a vibrant work environment.

Qualifications

• 3-5 years experience working in lifestyle PR.
• Network of media, VIPs, and influencers.
• Dynamic, adaptable, and able to multitask.

Responsibilities

• Manage PR accounts and strategic partnerships.
• Create PR plans and campaign strategies.
• Build relationships with key media contacts.

Skills

Fluent in Dutch

Fluent in English

Commercial knowledge

Relationship building

Analytical mindset

Job description

We’re looking for a Dutch‑speaking PR Manager to drive standout press coverage and shape storytelling across top‑tier titles and tastemakers. In this role, you’ll turn strategy into meaningful media impact in order elevate the international hospitality and lifestyle brands we represent.

What you’ll do

• Reporting to the Head of PR, you will manage PR accounts in close collaboration with our PR team of 3 PR Managers and a Head of PR.
• Act as a strategic partner for PR client accounts, elevating client PR strategies and activation, across print/online/social media/broadcast channels with a primary focus on earned media.
• Creating realistic, creative and effective PR plans and PR campaign strategies.
• Collaborate and support PR colleagues where required to secure earned media, brainstorming creative brand messaging and storytelling across all luxury lifestyle, travel and hospitality clients.
• Press release writing, press kit creation and other required PR assets, with a keen eye for detail.
• Updating monthly reporting of PR accounts
• Strengthen and expand media relationships with key journalists, editors, influencers/VIP/creators and talent agencies.
• Identify brand partnerships in order to generate PR coverage reaching new target audiences.
• Regular client calls and meetings to provide, advise and ensure alignment of business objectives, results and PR strategy.
• Contribute to new business development through proposals, pitch decks, client cases and strategic PR recommendations.
• Occasional travel to clients or attending media/industry events, which may require you to work outside your regular office hours.
• Become a key team member within a rapidly growing agency and working together with colleagues of other departments within the agency.

This is you

• Min. 3‑5 years experience working in lifestyle PR.
• Fluent in both Dutch and English in written and verbal. German language skills are a plus.
• Pro‑active and solid commercial knowledge and understanding of business acumen used in the industry.
• Familiarity with luxury, boutique, and lifestyle brands.
• A natural in relationship building. A network of media and VIP/celebrities/influencers and knowledge of the media landscape in The Benelux.
• The desire to grow our network of international media relations in DACH and Scandinavia.
• Dynamic, able to level with C‑executives as well as junior level.
• A hands‑on mentality, a problem solver, highly adaptable and the ability to multitask across a diverse range of clients. Being able to keep calm and a helicopter view whilst under pressure.
• Keeping the right balance between driving results for our PR accounts, as well as the profitability of the PR accounts.
• An analytical mindset and sense of aesthetics in order to present our results in the best possible way.
• Residing within a commutable distance of Amsterdam.
• Driving licence Bis a plus.

What we offer

• An opportunity for 32‑40 hours per week
• A salary range (based on 40 hrs/pw) of 3 000 euro – 4 000 euro (medior level), 3 750 euro – 4 750 euro (senior level), based on relevant experience and fit.
• Additional benefits. Company laptop, working from home compensation, an option to work remotely for 2 weeks per year, Afternoon off on your birthday, and special discounts at several clients (hotels, restaurants, cocktail bars).
• Earnoptional perks. The longer you work with us, the more perks you earn. Including Pension contribution, additional Holidays, and a Sabbatical.
• Holidays. 25 holidays (on a full‑time basis). Option to earn or buy additional holidays.

Working with us

• Iconic Brands. Collaborate with leading brands in leisure and lifestyle to craft memorable experiences.
• Industry Leaders. With years of experience across luxury hospitality and lifestyle brands, we understand the industry from the inside out.
• A Talented Team. Join an international team of experts who share knowledge, creativity, and passion for the industry.
• Always New Challenges. No two projects are the same, giving you the chance to grow and keep learning.
• Personal Development. A development plan, and coaching from an experienced team support your growth from day one.
• Informal Culture. We foster a relaxed environment with short lines and open collaboration for all.
• Hybrid working. A combination of working in our office, at home, or at one of our clients.
• Team Outings. Having fun is just as vital as getting the job done.

Learn more about The Orange Studio on our Website.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing, Public Relations, and Writing/Editing
• Advertising Services