PR Account Executive (Sweden)

PRLab Hub; Amsterdam; Hybrid; EUR 28,000 - 38,000; Full time

Benefits offered by this job

Hybrid working

Company events

Destinations/travel perks

25 days paid vacation

Job summary

PRLab seeks a results-driven PR Account Executive with a strong PR background and a proven track record in managing client accounts. You will own market strategies, liaise as the main contact for accounts, and drive retention across designated markets.

You’ll also contribute to sales efforts, manage campaigns, and deliver weekly KPI updates. The role is based in Amsterdam with hybrid working and opportunities for career development.

Qualifications

• Bachelor's or equivalent in PR/Journalism/Communication is required.
• Two years of PR or related field experience mandatory.
• Experience in sales is beneficial.
• Fluent in English.
• Willing to work in a startup, fast-paced environment.

Responsibilities

• Participate in client meetings to discuss campaign goals and plan.
• Communicate with clients to ensure campaign satisfaction and track progress.
• Review analytics to measure effectiveness and plan future campaigns.
• Develop and maintain client relationships to ensure satisfaction.
• Prepare reports detailing campaign work and outcomes.
• Pitch services and contribute to business development.
• Liaise with media, clients, and stakeholders.
• Contribute content for social media and blogs.
• Create strategy and planning for content and press releases.
• Support events when required, including finding videographers or photographers.

Skills

PR/Journalism/Communication degree

2 years PR experience

Sales experience

Fluent in English

No 9 to 5 mentality

Creative writing

Professional client-facing

Dealing with client confrontation

Under pressure communication

Attention to detail

Questioning to propose solutions

Ambitious and proactive

B2B, SaaS, Tech startup experience

Education

Bachelor's or equivalent in PR/Journalism/Communication

Job description

Working at PRLab

At PRLab we breathe innovation and we are always looking for fresh talent who are just as enthusiastic about a successful PR campaign as we are. In short, we approach this quite differently: we believe in an integrated marketing approach with PR as a prominent factor. This involves multiple touchpoints to reach the target groups of our customers everywhere. We do this proactively; so we don't wait and go to the seams to deliver results and reinvent the concept of “PR”! We are an international team with an HQ in the heart of Amsterdam and offices popping up around the globe.

About the Job

We are seeking a results-driven PR Account Executive to join our team. The ideal candidate will bring a PR experience background, a strong media network, and a proven track record of successfully managing and retaining client accounts. This role involves exceeding KPIs by implementing clear client strategies, showcasing creativity, taking full ownership of designated markets, collaborating as the main point of contact for market accounts in meetings, delegating market-specific tasks, and providing weekly updates and reports along with weekly meetings to discuss strategy and retention.

What we seek in you:

• A bachelors or equivalent in PR/Journalism/Communication


• Two years of experience in PR or a related field is mandatory


• Experience in sales


• Fluent in English


• No 9 to 5 mentality; we are a startup and some chaos is part of it!


• You are interested in language and able to think creatively with words, while maintaining a professional tone


• Are able to have a professional attitude with clients


• Can handle client confrontation


• Are articulate under pressure


• Attention to detail


• Are comfortable asking questions while proposing solutions


• Are ambitious, detail-oriented, positive, decisive, and proactive


• Experience in B2B, SaaS, Tech and startup industries is desirable

Your duties may include, but are not limited to:

• Participating in meetings with clients to discuss campaign strategies and goals, then developing a plan to achieve them


• Communicating with clients to ensure they are satisfied with their campaigns and evaluating progress with the client


• Reviewing analytics data (including but not limited to competitor tracking) to determine effectiveness of previous campaigns and planning future ones accordingly


• Developing and maintaining client relationships to ensure satisfaction with services provided by the agency


• Preparing reports detailing the work performed on each campaign


• Pitching and newsjacking


• Media training


• Writing or revising content


• In addition to PR responsibilities, you will also play an active role in sales: helping identify leads, pitch services, and contribute to business development efforts.


• Liaising with media, clients, and stakeholders


• Sometimes developing content for social media accounts and writing blog posts


• Creation of strategy and planning of things such as content, press releases, etc.


• Sometimes: Event support (when requested by the client), including finding videographers, photographers, etc.

Why PRLab?

At PRLab, we believe in rewarding excellence. Here's what's in it for you:

Hybrid working

Individual and corporate incentives including company events, social activities, and unforgettable trips to destinations such as Portugal, Spain, and more!

25 days paid vacation days per year (pro-rata), including statutory days

Diversity & Inclusion

We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organisation.

As a business imperative, every person at PRLab has the responsibility to create and sustain an inclusive environment. Inclusion and diversity are fundamental to our culture and core values.

Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities.

Ready to Join PRLab?

Your journey with us will be defined by clear focus, intensive training, and a comprehensive development program. You'll enjoy a competitive salary complemented by an enticing list of perks and benefits. Our lively office is nestled in the vibrant Amsterdam Central area, easily accessible via public transport. Join our international, diverse, and young team of 14 nationalities for after-work drinks, outdoor adventures, and much more! Don't miss out on this thrilling adventure with PRLab professionals.

Compensation

€2900 monthly and is dependent on various factors including experience of the candidate and total compensation offering which includes a commission.

Interview Process

Initially, you will be sent a task to complete, then an invitation for a screening interview if your completed task meets our expectations. Following that, the Hiring Manager will reach out to you if there are potential synergies between us. Subsequently, there will be a final interview with the CEO, depending on the specific role for which you have applied.

Should you be successful, the freelancer agreement will be sent through to you followed by a detailed onboarding process. You will be guided through each step by our HR and Operations teams.