Performance UGC Manager

HLTH; Amsterdam; Remote; EUR 48,000 - 80,000; Full time

Benefits offered by this job

Fully remote

AI tooling access

Flat team structure

Founders access

Unlimited PTO

Growth opportunities

Job summary

HLTH is building a high-impact creator program and seeks a creator program lead to own the end-to-end process from sourcing to briefing and delivery. You will collaborate with the creative and paid media teams to turn winning angles into briefs and manage creator partnerships that perform in paid social.

You will focus on maintaining a strong roster, signing new creators, and driving performance through feedback and optimization, with a remote-first setup and flexible hours.

Qualifications

• 2+ years sourcing UGC creators or running influencer campaigns.
• Clear written and verbal communication.
• Ability to judge hooks, authenticity and paid performance.
• Able to manage a large roster without drops and follow-ups.
• Experience with a creator database and asset filing workflows.
• Able to negotiate rates, usage rights and deadlines.

Responsibilities

• Source creators on Instagram, TikTok and X who fit the brand and paid-social creative.
• Evaluate on-camera presence, hooks, lighting, reliability, and ad viability.
• Keep roster warm between briefs and communicate best practices.
• Finish briefs from the creative strategist and finalize usage details and deadlines.
• Own delivery timelines, unblock creators, and review files against the brief.
• Organise delivered assets by naming conventions for easy access by the team.
• Coach creators on hooks, pacing, framing and energy for improved delivery.
• Audit roster to decide who to keep or drop based on quality and performance.
• Provide bi-weekly reporting on creator activity and outcomes.

Skills

Sourcing UGC creators

Clear written and verbal communication

Judging short-form creative

Roster management

Creator database proficiency

Negotiation of rates/usage/deadlines

Tools

ClickUp

Creator databases

Air for asset filing

Job description

HLTH is one of the fastest growing brands of 2026, reaching the top 0.1% in hyper-growth of all stores in the Shopify ecosystem and we're just getting started (literally). At HLTH we believe understanding your health should be effortless. Our products turn health monitoring into clear insights anyone can act on.

Location: Remote (Worldwide)

Type: Contract/ Full Time

About HLTH

HLTH is one of the fastest growing brands of 2026, reaching the top 0.1% in hyper-growth of all stores in the Shopify ecosystem and we're just getting started (literally). At HLTH we believe understanding your health should be effortless. Our products turn health monitoring into clear insights anyone can act on.

Before you apply

HLTH is an intense environment: we're demanding and ambitious, which means we ask a lot of ourselves and one another. This means fantastic learning, achievements, and career growth, but it also requires a significant commitment. We move fast, standards are high, and ownership is real. This is not a coast job. If you want to be challenged, stretched, and pushed harder than ever before, we invite you to apply.

The Role

You will own the Creator made video program that feeds our paid accounts on TikTok, Meta and YouTube Shorts end to end. You find and sign creators, work with the creative strategist to turn winning angles into briefs they can shoot, get the work back fast, and use what the ad account rewards to decide who stays on the roster.

You’ll move with the creative strategist, creative coordinator, paid media, and the creators themselves, translating our mission into video prospects stop for. You’ll be measured on creator performance, not the number of files delivered.

What You'll Do

• Source creators on Instagram, TikTok, and X who fit the brand, the demographic, and paid-social creative.
• Judge on-camera presence, hooks, lighting, reliability, and whether the work can run as an ad.
• Keep the roster warm between briefs, answer questions, share what is working, and make creators want the next job.
• Finish briefs from the creative strategist, close the gaps — shots, do's and don't's, usage, deadline, delivery format — and get creator sign-off before they shoot.
• Own delivery, track timelines, unblock creators, and review incoming files against the brief and quality guardrails before they move on.
• Organise delivered assets according to our naming convention so the rest of the team can find them without asking you.
• Coach creators after batches, tell the creator what to change — hook, pacing, framing, energy — so the next delivery is better.
• Audit the roster and decide who we keep booking and who we stop, based on quality, reliability, revision rate, and performance.
• Bi-weekly reporting of creators added, briefs out, late work, who should be dropped.

Must-Have

• 2+ years sourcing UGC creators or running influencer or creator campaigns
• Clear written and verbal communication
• Able to judge short-form creative: hooks, authenticity, and what will hold in paid
• Able to run a large roster without dropping follow-ups
• Comfortable in a creator database, and willing to live in Air for asset filing
• Able to negotiate rates, usage, and deadlines

Strong Preference

• DTC or performance-marketing environment
• You know what works on paid and organic ecommerce creative
• You have made UGC yourself and know which brief lines creators ignore
• ClickUp or a similar task tracker
• Creator marketplaces as a backup to direct outreach, not a replacement

Compensation

Pay is based on region and experience, set as a geo-calibrated range. Exact compensation depends on the candidate's skills, level, experience, and track record, and not all candidates will sit at the top of the range.

What's in it for you

• Fully remote, flexible hours
• Access to custom AI tooling and workflows
• Flat team, direct access to founders
• Ownership of the roster, including the continue-or-cut call
• Unlimited PTO (with a required recharge time)
• Room to grow as the creator program scales

Our hiring process

• Application and portfolio review
• Screening interview
• Founder Interview
• Team interview
• Offer & Compensation (if accepted)