Performance Marketing & SEO Lead — Growth & ROI

Marie-Stella-Maris; Amsterdam; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

25 vacation days

Birthday off

Pension contribution

20% product discount

Office lunch

iPhone and laptop

Job summary

Marie-Stella-Maris is seeking a Performance Marketing & SEO Lead to grow our e-commerce business through paid media, affiliate marketing, and organic search. You will coordinate with agencies and internal teams to define and execute the annual roadmap, align campaigns with revenue goals, and drive SEO improvements using BrightEdge.

You will report to the E-commerce Director and work closely with the E-commerce Lead to implement website improvements and optimize performance across channels.

Qualifications

• Three+ years of experience in performance marketing (e-commerce/retail ideal).
• Strong understanding of paid media channels and coordinating campaigns.
• Practical SEO experience and ability to turn insights into site improvements.
• Commercial mindset with focus on revenue, acquisition costs and efficiency.
• Proactive, ownership-driven, and collaborative.

Responsibilities

• Define annual paid media roadmap with channels, budgets, and objectives.
• Coordinate with external agencies to meet KPIs across Google Ads, Meta, YouTube, display, TikTok, Pinterest.
• Oversee campaign delivery: briefs, assets, approvals, launches, updates.
• Collaborate with Marketing and Design to create on-brand assets for paid media and affiliates.
• Monitor spend, ROAS, CAC, conversions, and revenue; optimize accordingly.
• Lead SEO improvements using BrightEdge and other data sources.
• Identify keyword opportunities and monitor organic traffic, rankings, and revenue.

Skills

Performance marketing

Data-driven

Campaign coordination

Commercial mindset

Tools

BrightEdge

Google Ads

Job description

Marie-Stella-Maris is seeking a Performance Marketing & SEO Lead to grow our e-commerce business through paid media, affiliate marketing, and organic search. You will coordinate with agencies and internal teams to define and execute the annual roadmap, align campaigns with revenue goals, and drive SEO improvements using BrightEdge.

You will report to the E-commerce Director and work closely with the E-commerce Lead to implement website improvements and optimize performance across channels.