Growth‑Oriented Performance Marketing & SEO Lead

Marie-Stella-Maris (B Corp); Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

25 vacation days

Birthday off

Social responsibility days

Workcation

Pension contribution

20% discount on products

Office lunch

iPhone and laptop

Job summary

Marie-Stella-Maris is seeking a performance marketing and SEO lead to grow our e-commerce revenue. You will define the paid media and affiliate roadmap, coordinate with agencies, and drive SEO improvements using BrightEdge.

Reporting to the E-commerce Director, you’ll translate priorities into campaigns, manage execution, and identify opportunities to boost performance across paid channels, affiliate programs, and organic search. Fluency in English and Dutch is required.

Qualifications

• Three or more years of experience in performance marketing, ideally in e-commerce or retail.
• Strong understanding of paid media channels and coordinating campaign execution and improvement.
• Practical SEO experience with turning insights into website improvements.
• Commercial mindset with a clear understanding of revenue, CAC and marketing efficiency.
• Proactive, ownership-driven approach with collaboration across teams and partners.
• Fluency in English and Dutch.

Responsibilities

• Define the annual paid media roadmap, channel priorities, budgets and performance objectives.
• Coordinate with external paid media agency to deliver KPIs across Google Ads, Meta, YouTube and more.
• Manage asset briefs, approvals, launches and updates for campaigns.
• Collaborate with Marketing and Design to create on-brand campaign assets.
• Monitor spend and performance against targets, including ROAS and CAC.
• Identify opportunities to improve results through targeting, testing and budget allocation.
• Ensure tracking, messaging, product availability and landing pages are aligned.

Skills

Performance marketing

Paid media planning

SEO

Analytics

Campaign optimization

Cross-functional collaboration

Tools

BrightEdge

Job description

Marie-Stella-Maris is seeking a performance marketing and SEO lead to grow our e-commerce revenue. You will define the paid media and affiliate roadmap, coordinate with agencies, and drive SEO improvements using BrightEdge.

Reporting to the E-commerce Director, you’ll translate priorities into campaigns, manage execution, and identify opportunities to boost performance across paid channels, affiliate programs, and organic search. Fluency in English and Dutch is required.