Performance marketing manager in paid acquisition

Finest People; Amsterdam; Hybrid; EUR 68,000 - 83,000; Full time

Benefits offered by this job

Hybrid work model

Laptop allowance

Travel expense allowance

Pension plan

OpenUp budget for personal development

Job summary

Finest People ищет специалиста по платному привлечению для управления стратегией и бюджетами маркетинга в Европе: Нидерланды, Бельгия, Германия и Великобритания. Ваша задача — добиться прибыльного роста, анализируя каналы и тестируя новые возможности.

Требуется опыт работы с различными платными каналами и агрегированными метриками, а также способность работать с внешними агентствами и взаимодействовать с руководством и финансовым директором.

Qualifications

• Опыт в Performance/ Growth/ Paid Acquisition не менее 5 лет в consumer app или B2C.
• Работали с Google Ads, App Store Ads, YouTube, аффилиаты и рефералы.
• Умение управлять большим бюджетом и внешними агентствами.
• Умение переводить рекламные результаты в CAC, payback и выручку.

Responsibilities

• Ваша задача — стратегическая настройка и бюджетирование платного привлечения across Europe, включая NL, BE, DE, UK.
• Анализируете результаты, находите возможности роста и перераспределяете бюджеты.
• Работаете с агентствами, оцениваете рекомендации и контролируете результативность.
• Объясняете руководству решения по результатам и бюджету, интегрируя в общую стратегию маркетинга.

Skills

Performance Marketing

Growth Marketing

Paid Acquisition

Digital Advertising

Analytics & Attribution

Tools

Google Ads

App Store Ads

YouTube Ads

Affiliates & Referrals

Job description

Описание

Your new employer is an organization that makes parking flexible, stress-free, and transparent. Its mission is simple: to give people back time and give cities more space. Hundreds of parking locations in multiple countries are connected through one user-friendly app, creating a connected parking experience. Users can easily find the best spot, while streets become less crowded and garages are used more efficiently. You will work with around 20 colleagues.

Задачи

You own the paid acquisition strategy and are responsible for how the marketing budget is deployed and allocated across different channels and countries. You look beyond conversions and clicks: ultimately, it is about profitable growth and the contribution each investment makes. You determine each week how the paid acquisition budget is allocated across different channels and countries. You analyze the results, identify growth opportunities, and shift budget when the figures call for it. You develop the acquisition strategy for different European markets, including the Netherlands, Belgium, Germany, and the United Kingdom. For each market, you assess the opportunities, challenges, and ways to increase market share. You investigate new advertising channels and distribution opportunities, set up experiments, and use the results to determine which channels have enough potential to scale further. You work closely with specialized performance agencies responsible for the day-to-day execution of campaigns. You set the direction, ask critical questions, assess their recommendations, and monitor the results. You analyze campaign and channel performance, critically assess attribution and measurement, and ensure that investments actually contribute to incremental growth. You discuss results, budget decisions, and growth opportunities with the Managing Director and CFO. You clearly substantiate commercial marketing decisions and connect them to the broader business strategy. You work closely with colleagues in Growth Marketing, Brand Marketing, Retention, Finance, Operations, and Product. This ensures that paid acquisition is part of a broader marketing strategy in which acquisition, brand awareness, and customer retention reinforce one another.

Требования

At least 5 years of experience in Performance Marketing, Growth Marketing, or Paid Acquisition, preferably within a consumer app, marketplace, or B2C platform. Extensive experience with various paid acquisition channels, such as Google Ads, App Store Ads, YouTube, affiliates, and referrals. You have set up, managed, and optimized campaigns yourself and understand how the different advertising platforms work. Experience managing and allocating substantial marketing budgets, preferably across multiple channels and international markets. You are used to managing external performance agencies and challenging them on their strategy, results, and recommendations. You have strong analytical and commercial insight and know how to translate marketing results into CAC, payback, and the actual contribution to revenue and growth. You understand the importance of reliable attribution and incrementality testing and know how to make the effectiveness of marketing investments measurable. You are curious about new advertising channels and developments in AI and know how to test new opportunities. You communicate easily with different stakeholders, from external specialists to senior management and finance. You speak fluent Dutch and English. Будет плюсом: German is a plus

Условия

€75k based on 40 hours, including holiday allowance Company bonus and employee discount Laptop and travel expense allowance Hybrid: 3 days in the office, 2 days working from home Opportunity to work remotely for up to 3 weeks each year Pension plan and OpenUp Budget for personal development and training Great office, with a healthy lunch together with a friendly and ambitious team!