Performance marketing manager in mVAS

Careerowl.in; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Конкурентная зарплата

Гибкий график

Возможности развития и релокации

Job summary

Sam Media ищет старшего менеджера по перформанс-маркетингу в Амстердаме, Нидерланды, с возможной работой с командой в Куала-Лумпур. Вы будете управлять дисплей-кампаниями через Google Ads и использовать данные для роста выручки.

Требуется 4+ года опыта и фокус на тестировании и оптимизации, работа в многоканальной среде, плюс опыт GMP/Meta/TikTok будет плюсом.

Qualifications

• 4+ года опыта работы с Google Ads (дисплей) в разных вертикалях.
• Опыт в mVAS индустрии или бизнесе по подписке.
• Ориентация на данные и аналитический подход.
• Внимательность к деталям и результативность.
• Умение тестировать и учиться на ошибках, A/B тесты.
• Проактивность, креативность и командная работа.
• Знание других каналов (Meta, TikTok, GMP) будет плюсом.

Responsibilities

• Создание, внедрение и оптимизация дисплей-активности на рынках.
• Создание баннеров и запуск кампаний.
• Управление Google Ads и обеспечение окупаемости инвестиций.
• Использование данных и аналитики для оценки эффективности.
• Анализ пути пользователя и совместная работа с дизайном.
• Сотрудничество с BD, Design, Data & Tech для реализации кампаний.
• Разработка региональных маркетинговых стратегий для роста выручки.
• Объяснение действий Country Focus командам.
• Работа с другими командами для максимизации эффекта кампаний.
• Идентификация и тестирование новых вертикалей и funnel-ов.

Skills

Google Ads (display)

Data-driven

Analytical mindset

Attention to detail

Results-focused

A/B testing

Team player

Project management

Multitasking

Resilience

Tools

GMP (Google Marketing Platform)

Meta Ads

TikTok Ads

Job description

Описание:

We are looking for a Senior Performance Marketing Manager to strengthen our team in Amsterdam, The Netherlands, and work with other team members in Kuala Lumpur, Malaysia. As a Senior Performance Marketing Manager at Sam Media you will handle day-to-day operations such as Google Ads and programmatic campaign management, leveraging data to drive revenue for the business, and collaborate with other departments to bring the best value.

Задачи:

• Own the creation, implementation, and optimization of all display activity for your markets to drive revenue for the business.


• Creating banners and publishing campaigns


• Managing Google Ads campaigns and making sure that our investments bring the expected revenue within the given time frame.


• Leverage data and analytics tools to determine the effectiveness of campaigns and constantly optimize.


• Observing user journey on the pages and working with design to optimize to the full extent.


• Collaborate with other teams (Business Development, Design, Data & Tech) to bring campaigns to life.


• Develop and execute country marketing strategies to grow/maintain revenue.


• Explaining, sharing important actions taken on marketing side with the Country Focus team(s)


• Working with other teams to get the most out of marketing campaigns


• Identify and test new verticals and funnels

Требования:

• 4+ years of experience with Google Ads (display) in different verticals.


• Experience in the mVAS industry or subscription modeled businesses is required.


• A data-driven attitude with an analytical mind


• Attention to detail


• Results-driven and performance-focused


• Embracing a test & learn approach and not afraid to fail


• Eagerness to do A/B tests to keep the campaigns ahead of the competition


• Proactive and creative problem-solving capabilities


• Team player mentality


• Determined, unafraid to challenge others and push boundaries to achieve success


• Self-motivated and resilient, able to tackle complex challenges head-on


• Ability to multitask and strong project management skills


• Будет плюсом: Knowledge of simple data tools is a plus; Experience with other marketing channels (Meta, Tiktok, GMP) is a plus

Условия:

• We offer a competitive salary in line with market conditions and your skills and experience.


• We offer flexible working schedules.


• Personal development, learning and growth is integrated in our culture, you have the freedom and the budget to travel, attend conferences, workshops and training.


• We offer visa sponsorship and a comprehensive relocation package when applicable.


• We organize many company-sponsored activities including an annual company retreat.