Marketing manager for enterprise clients

SQLI; Amsterdam; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Гибридная работа

Ноутбук/мобильный телефон

Пенсионный план

Скидки на бренды

Обучение и сертификации

Job summary

SQLI ищет специалиста по B2B-маркетингу в Нидерландах/Бельгии для планирования и реализации кампаний по email и платным каналам, а также для организации мероприятий и совместной работы с Sales. Вы будете развивать ABM‑активности и отслеживать влияние на конвейер продаж.

Требуется опыт запуска demand gen программ, владение Dutch и английским языками, умение работать с CRM (Dynamics) и инструментами автоматизации. Предлагается гибридный график, пакет льгот и развитие карьерных возможностей.

Qualifications

• Опыт 3–5 лет в B2B-маркетинге в digital‑агентстве/консалтинге/IT
• Опыт организации мероприятий в Бельгии/Нидерландах
• Умение работать с маркетинговой автоматизацией и CRM; умение отчитываться по воронке

Responsibilities

• Планирование, запуск и масштабирование B2B‑кампаний по email и платным каналам
• Разработка ABM‑активностей с Sales
• Проведение мероприятий (ивенты, вебинары, ужины) в BN/DL
• Отслеживание ROI кампаний и влияние на конвейер продаж
• Сотрудничество с командами продаж и руководством для приоритетов региона
• Создание контента (лендинги, страницы регистрации, контент для соцсетей) на Dutch/English

Skills

Dutch (летучий)

English (профессиональный)

B2B маркетинг

Demand generation

ABM

Event management

Marketing automation

CRM (Dynamics)

Отчетность по воронке

Коммуникация между странами

Французский язык

Tools

Microsoft Dynamics

Job description

Описание

SQLI, a European leader and key player in customer experience and digital transformation, supports major international brands in creating value through technology and digital innovation. From strategy to the effective implementation of technological solutions, we design and build robust, high-performing architectures and engaging digital experiences; combining advanced technologies, proven methodologies, and deep expertise.

Задачи

• Plan, launch and scale B2B campaigns across email and paid media (LinkedIn) to generate leads and win new clients in Belgium and the Netherlands.
• Work with Sales to select high-value target accounts and develop account-based marketing (ABM) activities.
• Use campaigns, personalised outreach and executive events to reach decision-makers in those companies.
• Run SQLI's events in Belgium and the Netherlands from start to finish, including executive roundtables, dinners for prospects and clients, and webinars.
• For in-person events, you will find venues, handle logistics, negotiate with suppliers and coordinate everything on the day.
• Track campaign and event ROI, cost per lead, conversion rates and how events contribute to the pipeline.
• Use these insights to recommend where the budget should go.
• Set up shared MQL and SQL tracking with Sales and provide regular written updates on pipeline contribution, results and anything blocking progress.
• Lead joint lead-generation events and co-branded campaigns with our strategic technology partners, such as shared webinars or roundtables.
• You will plan them, agree on the budget split and host them.
• Work closely with Sales, the Belgian and Dutch leadership teams and Global Marketing Operations to agree on regional priorities, define investment plans and improve pipeline performance.
• Build and improve the content that turns visitors into leads, such as landing pages, event registration pages and paid social assets, primarily in Dutch and English.

Требования

• Fluent Dutch and strong professional English. Dutch is essential for communicating with prospects, clients and colleagues across Belgium and the Netherlands.
• At least 3-5 years of experience in B2B marketing, ideally in a digital agency, consultancy or technology company selling to enterprise clients.
• A track record of running demand generation and ABM programmes that you can connect to pipeline and revenue.
• Hands-on experience organising events in Belgium and/or the Netherlands, from webinars to small executive dinners.
• Comfort with marketing automation and CRM tools (for example, Microsoft Dynamics) and with reporting on funnel metrics.
• A proactive and structured approach, with the ability to manage campaigns and events independently while working closely with Sales and other stakeholders.
• Strong communication skills and the ability to adapt marketing activities to the Belgian and Dutch markets.
• Будет плюсом: French is a plus

Условия

• Fixed salary with a performance-based bonus scheme.
• Flexible working hours and hybrid working.
• Laptop, mobile phone and mobile phone plan.
• Company pension scheme and attractive employee discounts at numerous brands.
• Collaboration with colleagues from different countries, departments and service lines.
• A wide range of training and certification opportunities, as well as individual career development prospects.
• Exciting digital projects, tech talks and AI community sessions where knowledge is shared and new ideas are developed.
• A collaborative environment where you take ownership, contribute new ideas and actively help develop our sales activities.