Performance Marketing Manager

PPHE Hotel Group; Amsterdam; On-site; EUR 75,000 - 100,000; Full time

Benefits offered by this job

Discounted hotel stays

Food & beverage discount

Learning and development opportunities

Hybrid working opportunities

Job summary

PPHE Hotel Group is seeking a Performance Marketing Manager to drive cross-brand paid media strategy and growth across UK, the Netherlands, Italy, Germany, and more. You will oversee multi-channel campaigns, leverage data-driven insights, and collaborate with Brand, Content, CRM, and regional teams to maximise bookings and revenue.

You will lead a small team, partner with agencies, and ensure landing pages are optimized for conversion.

Qualifications

• Proven experience in Performance Marketing, Digital Marketing, or Paid Media.
• Hands-on expertise across Paid Search, Paid Social, Metasearch, Programmatic, and Affiliate Marketing.
• Experience managing budgets, agencies, and multiple campaigns across markets/brands.
• Analytical mindset with ability to translate data into commercial recommendations.
• Experience managing and developing direct reports.
• Knowledge of attribution, conversion tracking, tagging, and digital measurement frameworks.
• Experience working with platforms such as Google Ads, Meta Ads Manager, Google Analytics.

Responsibilities

• Develop and execute the performance marketing strategy across the PPHE portfolio.
• Lead multi-channel campaigns across Paid Search, Paid Social, Metasearch, Programmatic, and Affiliate Marketing.
• Drive optimisation through testing, automation, segmentation, and CRO.
• Own performance reporting and provide actionable insights to stakeholders.
• Manage and develop a team of three Performance Marketing Executives.
• Lead relationships with external agencies and optimise budgets.

Skills

Performance Marketing

Digital Marketing

Paid Media

Budget management

Analytics

Stakeholder management

People management

A/B testing

Project management

Multi-market experience

Tools

Google Ads

Meta Ads Manager

Google Analytics

Job description

Be part of the team that drives digital growth across some of Europe's most exciting hospitality brands as a Performance Marketing Manager. From iconic lifestyle destinations like art’otel to internationally recognised Park Plaza hotels, you'll play a key role in shaping how guests discover, engage with and book our hotels.

As our Performance Marketing Manager, you will lead the paid media strategy across multiple markets and brands, delivering measurable growth through data-driven campaigns, innovation and commercial thinking. Working across our hotels in the UK, the Netherlands, Italy, Germany, Croatia, Serbia and Hungary, you'll combine strategic leadership with hands‑on expertise to maximise performance across paid search, paid social, metasearch, programmatic and affiliate channels.

What you'll be doing as a Performance Marketing Manager

• Develop and execute the performance marketing strategy across the PPHE portfolio, driving direct bookings, revenue, and commercial performance.
• Lead multi‑channel campaigns across Paid Search, Paid Social, Metasearch, Programmatic, and Affiliate Marketing.
• Drive continuous optimisation through testing, automation, audience segmentation, creative enhancements, and conversion rate improvements.
• Own performance reporting, transforming data into actionable insights and recommendations for stakeholders across the business.
• Manage and develop a team of three Performance Marketing Executives, supporting their growth and development.
• Lead relationships with external agencies, ensuring campaigns are delivered effectively and budgets are optimised.
• Partner with Brand, Content, CRM, Revenue, and Regional Marketing teams to deliver integrated and high-performing campaigns.
• Work closely with web teams to ensure landing pages are optimised for campaign success and conversion.
• Identify new opportunities, emerging platforms, and industry trends to keep our brands ahead of the competition.
• Support the commercial performance of hotels, restaurants, bars, meetings, and events through targeted digital marketing activity.
• Present campaign performance, insights, and recommendations to key stakeholders and commercial teams.

What we're looking for

• Proven experience in Performance Marketing, Digital Marketing, or Paid Media, ideally within hospitality, travel, e-commerce, or multi-location businesses.
• Strong hands‑on expertise across Paid Search, Paid Social, Metasearch, Programmatic, and Affiliate Marketing.
• Experience managing budgets, agencies, and multiple campaigns across different markets or brands.
• A highly analytical mindset with the ability to translate data into actionable commercial recommendations.
• Experience managing and developing direct reports.
• Strong knowledge of attribution, conversion tracking, tagging, and digital measurement frameworks.
• Experience working with platforms such as Google Ads, Meta Ads Manager, Google Analytics, and reporting tools.
• Excellent stakeholder management skills and the ability to work effectively across multiple teams.
• A proactive and innovative approach, with a passion for testing new ideas and driving continuous improvement.
• Strong project management and organisational skills, with the ability to manage multiple priorities simultaneously.

Benefits of working for us as a Performance Marketing Manager

• Competitive salary and bonus opportunity
• Discounted hotel stays across PPHE Hotel Group properties
• 50% discount on food and beverages in our restaurants and bars
• Employee Assistance Programme available 24/7
• Vitality at Work wellbeing programme
• BenefitHub discounts across hundreds of retailers
• Learning and development opportunities to support your career growth
• International career opportunities across PPHE Hotel Group
• Hybrid working opportunities
• A collaborative and ambitious commercial team environment

Why join us?

This is an opportunity to make a real impact across a diverse portfolio of hospitality brands while working at the forefront of digital marketing. You'll have the freedom to shape strategy, influence investment decisions, lead a talented team, and drive measurable business results. If you're passionate about performance marketing, data-driven decision making, and creating campaigns that deliver growth, we'd love to hear from you.