Lifestyle PR & Marketing Executive

Hotelprofessionals; Amsterdam; On-site; EUR 35,000 - 45,000; Full time

Benefits offered by this job

Birthday bonus of €250

25 days holiday

50% F&B discount

Discounted hotel rates

Flexible working policy

Exciting job opportunities across Europe

Job summary

PPHE Hotel Group is looking for a Lifestyle PR & Marketing Executive to enhance the visibility of its lifestyle hotels in Europe, particularly art'otel Amsterdam. This role involves coordinating marketing strategies, leading PR activities, and developing creative collaborations.

The ideal candidate has proven experience in PR and marketing within lifestyle or hospitality sectors, possesses strong communication skills, and is fluent in English. The position offers a competitive salary, benefits like a birthday bonus, and opportunities for growth within the company.

Qualifications

• Proven experience in PR, marketing, or brand roles, ideally within lifestyle or hospitality.
• Strong knowledge of digital marketing and social media.
• Excellent communication and storytelling skills.
• Fluent in English (written and spoken).

Responsibilities

• Coordinate and execute 90‑day plans and annual PR & marketing strategies.
• Lead marketing, social media and PR activities for restaurants and bars.
• Develop and maintain a strong network of creatives and media.
• Monitor and optimize campaign performance.

Skills

PR experience

Digital marketing knowledge

Excellent communication skills

Organizational skills

Proactive mindset

Fluency in English

Job description

Create culture. Build buzz. Shape experiences.

At PPHE Hotel Group, our lifestyle brands are where art, culture, food, and people collide, creating destinations that are bold, social, and impossible to ignore.

The Lifestyle PR & Marketing Executive - Europe will work closely with the Director of PR & Marketing Lifestyle Brands Europe for PPHE Hotel Group's lifestyle hotels in Europe, with a primary focus on art'otel Amsterdam, while also supporting our lifestyle portfolio across Europe, including art'otels and other brands in Italy, Croatia and Germany.

In this role, you will be responsible for bringing our lifestyle brand proposition to life driving visibility, commercial success and cultural relevance across our hotels, restaurants, bars, and event spaces.

Responsibilities

• Coordinate and execute 90‑day plans and annual PR & marketing strategies aligned with brand, commercial, and budget objectives.
• Identify commercial opportunities that increase exposure, bookings, and F&B performance across hotels, events, art gallery, and restaurant & bar outlets.
• Lead marketing, social media and PR activities for award‑winning restaurants and bars with a two Michelin‑star concept chef.
• Deliver on‑brand cultural activations across art, lifestyle, food & drink, wellness, and key city events such as Pride, ADE and Fashion Weeks.
• Develop and maintain a strong network of creatives, media, influencers and partners.
• Conceptualise and execute collaborations that drive both brand awareness, PR and revenue.
• Manage content creation with the team including social media, photography and video to ensure premium brand representation.
• Coordinate paid media and campaign rollouts with internal teams and external agencies.
• Support PR activity including press events, releases, media stays, influencer visits and partnerships.
• Oversee website updates and third‑party platforms, ensuring content is accurate and optimised.
• Act as brand ambassador on property, elevating the guest journey and lifestyle experiences.
• Support roll‑out of brand‑wide campaigns for commercial, awareness or PR goals.
• Support commercial functions to drive key results and need periods via marcomm, content, digital, PR strategy.
• Guide and support trainees and junior team members.
• Monitor, report and optimise campaign performance to drive continuous improvement.

Essential Requirements

• Proven experience in PR, marketing, or brand roles, ideally within lifestyle, hospitality, or luxury lifestyle creative sectors.
• Strong knowledge of digital marketing, social media, and content creation.
• Excellent communication and storytelling skills.
• Highly organised with the ability to manage multiple projects across markets.
• Proactive, hands‑on, passionate, and results‑driven mindset.
• Fluent in English (written and spoken).
• Eligibility to work in the EU and/or UK.

Preferred Requirements

• Experience within restaurants, bars, or lifestyle‑driven concepts.
• Established network across media, influencers, or creative communities.
• Experience working with PR agencies and partnerships.
• Dutch and additional European languages are a plus.

Benefits and Perks

• Birthday bonus of €250 (gross, paid in the month of your birthday).
• Competitive salary.
• Tasty meal during shift.
• Industry pension plan.
• 25 days holiday.
• 1 extra day off for your wellbeing.
• Exciting job opportunities within PPHE Hotel Group across Europe.
• Discounted hotel rates (extends to the Radisson Hotel Group worldwide and family & friends).
• 50% F&B discount at our restaurants and bars (for your whole party).
• Travel compensation (max €200 net pm based on full‑time employment).
• Recommend a friend scheme (earn up to €750 for each friend who joins us).
• 8% holiday allowance (paid yearly in May).
• Flexible working policy (if applicable).
• Annual company parties and outings.
• Exclusive discounts in the employee benefit store (www.personeelsvoordeelwinkel.nl).
• Discount on the collective health insurance from VGZ.
• Departmental incentive schemes.
• Great (online) Learning & Development opportunities to grow your career.
• An advanced onboarding program.
• This role is paid according to Horeca CAO scale (Schaal VII), starting from € 2900.50 gross per month.

At PPHE Hotel Group, we celebrate diversity and are committed to creating an inclusive environment for all colleagues.