Paid Social & Creative Lead: Copy, Strategy & AI

Qogita; Amsterdam; Hybrid; EUR 50,000 - 62,000; Full time

Benefits offered by this job

Salary range

Annual leave

Performance bonus

Equity package

Pension

Learning budget

Hybrid work

Dog-friendly

Home-office setup

Offsite events

Job summary

Qogita is seeking a hands-on Paid Social role to own Meta and LinkedIn campaigns end to end, from strategy to creative and analysis. You’ll translate customer insights into sharp messaging and direct a designer and video editor to bring ideas to life.

You’ll push AI-driven ad production, manage bids and scaling, and develop a POV on what makes ads work beyond standard reporting, while collaborating with a small, fast team.

Qualifications

• Hands-on experience running paid social campaigns on Meta and LinkedIn.
• Excellent copywriting skills and enjoyment of writing.
• Ability to turn customer insights into messaging and creative.

Responsibilities

• Own paid social on Meta and LinkedIn end to end: strategy, media buying, creative, and analysis.
• Talk to customers and dig into problems so your messaging comes from real understanding, not guesswork.
• Write the scripts, hooks, and copy yourself, and direct our designer and video editor to bring them to life.
• Experiment with AI for ad generation and creative production, pushing what the tools can do rather than waiting for them to mature.
• Own the buying on both platforms: account structure, audience and targeting strategy, bidding, and scaling, with an eye on the real differences between how Meta and LinkedIn perform.
• Build a steady pipeline of creative tests, and develop a real point of view on why ads work, not just whether they did.
• Go deeper than the native platform reporting to understand true performance, and use that to decide what to make next.
• Manage budgets toward CAC:LTV and payback, allocating spend to what's actually driving quality signups.
• Report on what's working and what you're learning, with clear recommendations.

Skills

Paid social ads

Copywriting

Data analysis

Customer talk

AI in ads

Tools

Meta Ads Manager

LinkedIn Ads

Job description

Qogita is seeking a hands-on Paid Social role to own Meta and LinkedIn campaigns end to end, from strategy to creative and analysis. You’ll translate customer insights into sharp messaging and direct a designer and video editor to bring ideas to life.

You’ll push AI-driven ad production, manage bids and scaling, and develop a POV on what makes ads work beyond standard reporting, while collaborating with a small, fast team.