MedTech Creative Brand Lead

ViCentra B.V.

De Meern

Hybrid

EUR 52,000 - 72,000

Full time

14 days+

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Job summary

ViCentra in Utrecht is seeking a Creative Brand Manager to own the Kaleido brand across campaigns, packaging, social channels and product collateral. You will partner with Marketing and Product Development to turn strategic objectives into bold, consistent creative work, while briefing and guiding external agencies and freelancers.

Join a fast-paced MedTech team that values bold ideas, trust, customer focus and excellence, and help shape experiences that patients notice.

Qualifications

Bachelor's or Master's degree in Graphic Design, Visual Communication, Marketing or related field.
Hands-on experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator).
Strong conceptual and typographic skills with a portfolio showing campaigns.
Experience creating content across text, image and video; SEO and digital marketing knowledge.
Experience briefing and managing external agencies; comfortable with AI tools in design.
Able to work autonomously while collaborating with marketing, product and commercial teams.
Experience with video editing and motion tools (Premiere, After Effects) is a plus.
Experience in MedTech, consumer lifestyle, fashion or beauty brands is a plus.

Responsibilities

Champion and evolve ViCentra's brand identity across print, digital, packaging and video.
Lead creative concepting for campaigns, turning business objectives into ideas.
Partner with Marketing and Product Development to shape creative strategy.
Generate and publish content across owned channels; manage social media content.
Own end-to-end video and motion content production for campaigns.
Lead packaging design ensuring brand standards and regulatory alignment.
Brief and review work from external agencies and manage budgets and timelines.
Research market trends to keep ViCentra's creative direction sharp.