Creative Brand Manager

ViCentra B.V.; De Meern; Hybrid; EUR 52,000 - 72,000; Full time

Job summary

ViCentra in Utrecht is seeking a Creative Brand Manager to own the Kaleido brand across campaigns, packaging, social channels and product collateral. You will partner with Marketing and Product Development to turn strategic objectives into bold, consistent creative work, while briefing and guiding external agencies and freelancers.

Join a fast-paced MedTech team that values bold ideas, trust, customer focus and excellence, and help shape experiences that patients notice.

Qualifications

• Bachelor's or Master's degree in Graphic Design, Visual Communication, Marketing or related field.
• Hands-on experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Strong conceptual and typographic skills with a portfolio showing campaigns.
• Experience creating content across text, image and video; SEO and digital marketing knowledge.
• Experience briefing and managing external agencies; comfortable with AI tools in design.
• Able to work autonomously while collaborating with marketing, product and commercial teams.
• Experience with video editing and motion tools (Premiere, After Effects) is a plus.
• Experience in MedTech, consumer lifestyle, fashion or beauty brands is a plus.

Responsibilities

• Champion and evolve ViCentra's brand identity across print, digital, packaging and video.
• Lead creative concepting for campaigns, turning business objectives into ideas.
• Partner with Marketing and Product Development to shape creative strategy.
• Generate and publish content across owned channels; manage social media content.
• Own end-to-end video and motion content production for campaigns.
• Lead packaging design ensuring brand standards and regulatory alignment.
• Brief and review work from external agencies and manage budgets and timelines.
• Research market trends to keep ViCentra's creative direction sharp.

Skills

Adobe Creative Suite

Typography

Creative concepts

SEO / Analytics

AI tools in design

Video editing

Autonomous working

Team collaboration

Education

Bachelor's or Master's degree in Graphic Design, Visual Communication, Marketing or similar field

Tools

Adobe InDesign

Photoshop

Illustrator

Adobe Premiere

After Effects

Google Analytics

Job description

Join ViCentra – Empower Bold Change in MedTech

Location: Utrecht
Hybrid

Making Every Move Matter

AtViCentra, we’re on a mission to make living with diabetes easier, by designing simple, beautiful, and effective solutions that fit people’s lives — not the other way around.We combine technological innovation with human-centered design to empower people with more freedom, confidence, and life on their terms. Our values;Be Bold, Build Trust, Focus on the Customer and Deliver Excellence drive everything we create and every decision we make.

We believe that when ambition meets purpose, remarkable things happen. If you thrive in a space where ideas accelerate, challenges spark growth, and making a difference is the goal, ViCentra is your next great adventure.

Your Impact

As Creative Brand Manager, you'll own ViCentra's creative output end to end, translating brand and marketing objectives into compelling creative concepts across campaigns, content, video, social media and product collateral. You'll bring the Kaleido brand to life across every touchpoint, from packaging and campaigns to social channels, making sure every piece of creative work feels consistent, intentional and true to who we are.

As ViCentra scales and expands its commercial footprint, protecting brand consistency across a growing volume of campaigns, markets and partners becomes critical. This is where you come in: as the single point of creative ownership, you'll work closely with Marketing and Product Development to turn ambition into creative work people actually notice.

What You’ll Take On

In your role, you will:

• Champion and evolve the ViCentra and Kaleido brand identity across print, digital, packaging and video, and own the brand and creative style guide as it evolves.

• Lead creative concepting and direction for commercial and marketing campaigns, turning business objectives into compelling creative ideas.

• Partner with Marketing Managers and the wider team to shape creative strategy for product launches and campaigns.

• Generate, edit and publish original content across owned channels, and oversee design and content on social media, including scheduling and community engagement.

• Own end to end video and motion content production, from concept through final edit, for campaigns, social and internal use.

• Lead creative development for product packaging, ensuring compliance with brand standards and regulatory requirements, in partnership with Product Development on new launches.

• Brief, manage and review work from external creative agencies and freelancers, and manage creative budgets and timelines for outsourced work.

• Research market, competitor and category trends to keep ViCentra's creative direction sharp and relevant.

What You Bring

• Bachelor's or Master's degree in Graphic Design, Visual Communication, Marketing or a similar field.

• Hands on experience with the Adobe Creative Suite, including InDesign, Photoshop and Illustrator.

• Proven track record of strong conceptual ideas, creative flair and typographic skills.

• Experience creating and managing content across text, image and video, with working knowledge of SEO, keyword research, Google Analytics and online marketing channels.

• Confidence briefing and managing external creative agencies or freelancers, and comfort using AI tools in your creative development process.

• Able to work autonomously with minimal supervision while collaborating closely across marketing, product and commercial teams.

• Experience with video editing and motion tools such as Adobe Premiere and After Effects is a strong plus.

• Experience across broader creative and brand leadership, ideally within MedTech, consumer lifestyle, fashion or beauty brands, is a plus.

Life at ViCentra

Working at ViCentra means joining a team defined by:

• Courage to create:We experiment, challenge norms, and learn fast.

• Trust above all:Integrity, honesty, and openness shape our relationships.

• Customer-first mindset:Every idea is measured by the impact on those we serve.

• A drive for excellence:We hold ourselves to the highest standard because lives depend on it.

Our days move fast, fueled by curiosity, diverse perspectives, and a love for collaboration. Here, you can shape and be shaped by groundbreaking work in MedTech.

Grow With Purpose

• Harness your talent for a mission that truly matters.

• Enjoy creative freedom, supportive teamwork, and room to lead initiatives.

• Make a direct impact in people’s lives, today and into the future.

• Be surrounded by innovators who challenge and cheer you on.

Every Journey Starts Somewhere — Make Yours Count Here

We believe a powerful team is built on unique backgrounds and points of view. If this opportunity excites you but you’re unsure if you fit every bullet, we want to hear your story. At ViCentra, it’s your potential and passion that catch our eye.