Media Specialist: Digital & Cross-Channel Campaigns

Jdeprofessional; Utrecht; Hybrid; EUR 42,000 - 62,000; Full time

Job summary

JDE Peet’s is seeking a Media Specialist to support planning, execution, and optimization of media campaigns across TV, OOH, social, and online video, with a focus on digital and social media.

You will work closely with the Senior Media Manager, brand teams, and the media agency to build strong media strategies and actively contribute to their execution and optimization within a global team.

Qualifications

• Bachelor’s or Master’s degree in marketing, communication, or media.
• 1–3 years of experience in media, marketing, or social (agency or client side).
• Strong interest in both digital and traditional media and 360° campaigns.
• Analytical mindset with the ability to translate data into insights and actions.
• Proactive, structured, and strong in stakeholder management.

Responsibilities

• Work with brand teams on campaign briefings and advise on channel mix, targeting, and assets.
• Coordinate and execute media campaigns in collaboration with our media agency including briefing, optimization and reporting.
• Support the development and optimization of cross-channel media strategies.
• Analyze campaign performance and translate insights into concrete optimizations, learnings, and cross-campaign best practices.
• Collaborate with international stakeholders within the Northern Europe cluster and contribute to cluster and global initiatives.

Skills

Media planning

Analytical thinking

Stakeholder management

Dutch & English fluency

Education

Bachelor’s or Master’s degree in marketing/communication/media

Job description

JDE Peet’s is seeking a Media Specialist to support planning, execution, and optimization of media campaigns across TV, OOH, social, and online video, with a focus on digital and social media.

You will work closely with the Senior Media Manager, brand teams, and the media agency to build strong media strategies and actively contribute to their execution and optimization within a global team.