Mass Trade Director BNL (Drug, Para & E-commerce)

L'Oréal

Hoofddorp

On-site

EUR 140,000 - 190,000

Full time

2 days ago

Be an early applicant

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

A Competitive Salary to Secure Your/T

Your Health & Well-being First

Unlock Your Potential

Flexibility for a Balanced Life

The Ultimate L'Oréal Experience

Thriving Community

Job summary

L'Oréal Dermatological Beauty (LDB) Benelux seeks a Mass Trade Director to own the P&L for Belgium, Netherlands and Luxembourg. Based in Hoofddorp, NL, you will lead Mass Trade (Drug, Para, E-commerce) with regular travel to Brussels and cross-country team leadership across Benelux.

You will shape the omnichannel strategy, negotiate with major retailers, and drive sustainable growth across offline and online channels, connecting physical shelves with digital carts and driving live negotiations

Qualifications

Minimum 10 years of Commercial experience with negotiation background (year deals, customer P&L management).
Significant sales / Key Account Management experience in FMCG, beauty or health, in Drug, Mass or E-commerce.
Team management experience, ideally multi-country.
Fluent English; Dutch and/or French strongly preferred.
Comfortable in a multicultural, matrix environment.

Responsibilities

Customer strategy: build the BNL customer strategy, considering market specifics and following the cluster commercial strategy.
Results: achieve sustainable cluster customer results while leveraging the channel shift.
Planning & monitoring: plan and monitor yearly and monthly sell-in and sell-out for cluster customers.
Negotiation: prepare and conduct year-deal negotiations.
Profitability: manage customer profitability.
Activation: implement sales activation.

Skills

P&L management

Negotiation

Omnichannel experience design

Strategy development

Business opportunities identification

Activation excellence

Job description

Job Description – Mass Trade Director BNL (Drug, Para & E-commerce)

Entity: L'Oréal Dermatological Beauty (LDB) Benelux
Reports to: Commercial Director BNL

Location: Hoofddorp, Netherlands
Regular travel to Brussels
Scope: Belgium, Netherlands, Luxembourg (BNL cluster)
Team: Mass Trade (Drug, Para, E-commerce) in each country
Employment type: Full-time
Type of contract: Permanent

Own the business, not just the sale.

Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.

Skills you'll sharpen here

Business opportunities identification
P&L management
Sustainable business model design
Negotiation
Activation excellence
Omnichannel experience design

As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.

How we do business?

You won't be boxed into a single channel. You'll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts.
Expect early ownership and a steep learning curve. You won't sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.

1. Job Purpose

Drive sustainable growth of MASS TRADE customers, in line with Division priorities and the commercial targets and strategy defined by the Division. The role covers all Mass Trade customers (Drug, Para and E-commerce) across Benelux.

2. Key Responsibilities

Customer strategy: build the BNL customer strategy, considering market specifics and following the cluster commercial strategy.
Results: achieve sustainable cluster customer results while leveraging the channel shift.
Planning & monitoring: plan and monitor yearly and monthly sell-in and sell-out for cluster customers.
Negotiation: prepare and conduct year-deal negotiations.
Profitability: manage customer profitability.
Activation: implement sales activation.
Collaboration: create a customer-centric BNL customer collaboration.
People: build and develop the team in each country.
Ways of working: foster simple ways of working across Benelux with all stakeholders.

4. Key Deliverables

Three-year customer strategy
Customer sales planning
Year deal
E-commerce acceleration plan
Team development plan

5. Key Interactions

Internal: Commercial Director, Brand Business Leads, Commercial Controlling, Supply Chain team.
External: Drug, Para and E-commerce customers (retailers and pure players).

6. Profile

In-depth Knowledge

Channel / customer strategy building
Channel / customer profitability management
Selling and negotiation skills
People and stakeholder management

Competencies (L'Oréal)

Strategist · Integrator · Innovator · Entrepreneurial · People Developer · Team Player · Analytical

Suggested Requirements

Minimum 10 years of Commercial experience with negotiationbackground(year deals, customer P&L management)
Significant sales / Key Account Management experience in FMCG, beauty or health, in Drug, Mass or E-commerce
Team management experience, ideally multi-country
Fluent English; Dutch and/or French strongly preferred
Comfortable in a multicultural, matrix environment

What our people say

Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.

Adam, Chief Growth Officer - Luxe, SAPMENA

What we bring to the table

Please note: The exact benefits can vary depending on your country.