Marketing - Market Research & Consumer Insights

Magnum Ice Cream Co.; Amsterdam; Sur place; EUR 13 000 - 20 000; Plein temps

Résumé du poste

Magnum Ice Cream Company is seeking an intern for 5 to 6 months (Feb/March 2027 start) to support the Global Consumer & Market Insights team. You will help uncover consumer truths, translate insights into business recommendations, and contribute to the Digital Insights & Enablement agenda.

You’ll work closely with CMI, Marketing, and cross-functional teams, gaining exposure and ownership from day one, with a focus on using digital tools and AI-enabled platforms to enhance insights.

Qualifications

• Enrolled in a Bachelor (3rd or 4th year) or Master program.
• Strong interest in consumer insights, marketing, and digital research/AI.
• Ability to analyze and synthesize data from multiple sources.

Responsabilités

• Support design and execution of consumer research projects to understand consumer behavior.
• Assist in analyzing and visualizing research results (quantitative and qualitative).
• Translate data into clear consumer insights and compelling stories for stakeholders.
• Contribute to projects on marketing topics such as campaign testing, product and pack development, and brand understanding.
• Explore consumer trends and gather data across markets to inform decision-making.
• Synthesize multiple data sources into integrated insights.
• Collaborate with Magnum marketing and external research agencies on ongoing projects.
• Support rollout of frameworks like Demand Moments and practical tools.

Connaissances

Consumer insights

Marketing analytics

Data visualization

Storytelling

Digital research

AI curiosity

Formation

Bachelor's or Master's student

Outils

Data platforms

Analytics software

Description du poste

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.

What Truly Sets Us Apart Is How We Work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

The role

At Magnum, we create more than ice cream—we create indulgent experiences.

As part of our Global Consumer & Market Insights team, you’ll help uncover the consumer truths that shape our brand, while exploring how digital and AI can unlock the next generation of insights.

As an intern in the Global Magnum Consumer & Market Insights (CMI) team, you will spend the majority of your time supporting core CMI initiatives—helping to understand consumer behavior and translate insights into impactful business recommendations. In addition, you will contribute to selected projects within the Digital Insights & Enablement agenda, focusing on the use of digital platforms, AI, and connected data sources to enhance how insights are generated and applied.

Working in a small and highly collaborative team, you will partner closely with CMI, Marketing, and cross‑functional stakeholders, as well as external agency partners, giving you strong exposure and ownership from the start.

What You’ll Be Responsible For

• Support the design and execution of consumer research projects to understand consumer behavior and key business questions
• Assist in analyzing and visualizing research results (quantitative and qualitative)
• Translate data into clear consumer insights and concise, compelling stories for stakeholders
• Contribute to projects across key marketing topics such as campaign testing, product and pack development, and brand understanding
• Explore consumer trends and gather relevant data across markets to inform decision‑making
• Help synthesize multiple data sources (e.g. research, retail, and brand tracking data) into integrated insights
• Collaborate with the Magnum marketing team and external research agencies to support ongoing projects

In Addition, Within Digital Insights & Enablement, You Will

• Support the rollout and activation of frameworks such as Demand Moments by translating them into practical tools, templates, and guidance
• Contribute to the implementation and adoption of digital and AI‑enabled insight platforms
• Create clear, user‑friendly materials (e.g. playbooks, presentations, case studies) to improve accessibility and impact of insights
• Support stakeholder engagement through meetings, workshops, and follow‑ups to improve adoption and usability

We’re Looking For Someone Who

• You are available for 5 to 6 months starting Feb/March 2027 (minimum 32-40 hours/week).
• You are enrolled in a Bachelor (3rd or 4th year) or Master program.
• Has a strong interest in consumer insights, marketing, and digital research/AI
• Demonstrates a strong analytical and critical thinking mindset, and is comfortable working with data from multiple sources
• Is able to connect the dots and translate data into clear, actionable insights
• Has strong communication and storytelling skills, with the ability to create clear and engaging outputs
• Is comfortable working with digital tools and shows curiosity towards AI‑enabled platforms
• Has a proactive attitude and is comfortable taking ownership of tasks and following up independently
• Is organized and detail‑oriented, with the ability to manage multiple tasks simultaneously

Why join us?

• Roles with real accountability and visible impact
• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional Information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.