marketing manager in retail

Enfint; Amsterdam; On-site; EUR 65,000 - 90,000; Full time

Job summary

Ring ищет опытного специалиста по торговому маркетингу для управления программами в регионе DACH и сотрудничества с розничными партнёрами. Ваша задача — планирование и реализация маркетинговых программ от идеи до поставки в розничные сети и повышение продаж.

Кандидат должен обладать многолетним опытом в розничном маркетинге, умением взаимодействовать со стейкхолдерами и работать в матричной организации. Преимуществом является знание DACH-ритейла, английского и немецкого языков.

Qualifications

• Многолетний опыт в розничном маркетинге и управлении программами.
• Умение взаимодействовать со внешними партнёрами и агентствами.
• Способность эффективно работать в матричной организации и приоритетно управлять несколькими задачами.

Responsibilities

• Управлять всеми программами торгового маркетинга в регионе DACH; реализовывать программы от идеи до доставки розничным сетям.
• Владеть розничным опытом по продукту, категории, обучению, визуалу и бренду.
• Разрабатывать и реализовывать годовые и квартальные совместные бизнес-планы с ключевыми розничными партнёрами.
• Управлять бюджетами и сроками выполнения плана; работать с полевыми командами и агентствами.

Skills

Retail marketing

Stakeholder influence

Project management

Partnership management

Job description

Описание

Ring builds marketing strategies that connect customers with products and experiences, combining data, creativity, and customer insight. The team works with partners across the organization to deliver programs that drive meaningful results.

Задачи

• Manage all trade marketing activities in the DACH region;
• Execute trade and channel marketing programs from ideation through retailer delivery to support growth and sales-out results;
• Own the retail experience across product, category, training, visual, and brand development;
• Own strategic account planning from a retail marketing perspective and build programs that drive consideration, conversion, and education;
• Develop rolling annual and quarterly joint business plans with key retail partners;
• Manage plan implementation within defined budgets and timelines;
• Work with the local sales force to ensure best-in-class online and in-store execution;
• Provide local channel strategy and promotional planning;
• Manage external agencies, including field team operations, merchandising, and creative agencies;
• Evaluate program effectiveness and profitability;
• Turn broad concepts and business strategies into structured channel marketing plans;
• Track results and deliver actionable insights from data;
• Support go-to-market product initiatives, including launches, products, and transitions, through retail execution;
• Develop and sustain relationships with key retailers, vendors, and third-party agencies;
• Support brand strategy by coordinating with internal departments and external partners;
• Promote teamwork and collaboration, show initiative, and independently manage channel marketing in the region;
• Organize participation in key retailer events.

Требования

• Multiple years of experience building and managing retail marketing programs, preferably in a multinational complex organization;
• Experience managing external partners such as suppliers and merchandising agencies;
• Ability to communicate clearly and influence stakeholders inside and outside the immediate team;
• Ability to work effectively in a matrixed organization and manage multiple priorities independently;
• Proven track record of taking ownership and driving results;
• English and German languages;
• Nice to have: In-depth understanding of the relevant retail landscape, experience with key DACH retailers and other offline channel partners, leadership skills in managing customers and team members, high attention to detail, ability to manage competing priorities, strong project management skills, and a detail-oriented, highly organized approach.

Условия

Job ID: A10529732.