marketing campaign manager EMEA

HireHi; Eindhoven; On-site; EUR 70,000 - 90,000; Full time

Job summary

Fluke seeks a Marketing Campaign Manager to develop integrated campaigns across EMEA, partnering with Commercial Strategy, Sales and Product Marketing to understand customer personas, jobs-to-be-done, and product applications.

You will collaborate with execution teams across Channel Marketing, Demand Generation, Digital Marketing, Creative Services, Web Development and external agencies to ensure all customer-facing touchpoints reinforce the strategy and deliver a seamless brand experience.

Qualifications

• Bachelor’s degree in business, marketing, or communications.
• 5+ years leading 360 marketing campaigns in mid-to-large organizations.
• Strong project planning and multitasking abilities.
• Excellent written and verbal English communication.
• Experience across B2B and B2C marketing.
• Collaborative, proactive, and results-oriented.
• Ability to analyze and optimize campaigns.

Responsibilities

• Develop multi-channel marketing plans monthly, quarterly, and annually.
• Create integrated campaigns with messaging, assets, and activation support.
• Track progress and report campaign status to partners.
• Analyze performance and optimize plans based on findings.
• Act as EMA marketing ambassador collaborating with global teams.
• Explore insights and share learnings with the wider team.
• Understand the digital customer journey, linking offline and online touchpoints.

Skills

Campaign management

B2B/B2C experience

Project planning

English communication

Team collaboration

Data-driven marketing

Education

Bachelor’s degree in business, marketing, or communications

Job description

Описание

As a Marketing Campaign Manager, you will develop integrated campaigns and sustainment action plans for Fluke EMEA – driving execution forward for multiple complex programs, initiatives, and product lines. Our campaign managers work with Commercial Strategy, Sales, and Product Marketing to gain an in-depth understanding of our customers, including various personas, jobs-to-be-done, and product applications. You will partner with execution teams across Channel Marketing, Demand Generation, Digital Marketing, Creative Services, Web Development, and external agencies to ensure all customer-facing touchpoints reinforce the strategy We work in a highly flexible environment where your personal and career development is one of our key priorities. Working for Fluke feels like having a second family, we truly care about each other, and we always have each other’s back

Задачи

• Establish together with our Commercial Strategy team monthly, quarterly, and annual marketing plans inclusive of, but not limited to multi-channel campaigns to establish our brand with our target audience, gain credibility in the market, drive demand for our products, and build loyalty and advocacy among our existing customers
• Develop integrated marketing campaigns and sustainment action plans. This includes planning, messaging development, creative briefing, asset creation management, and supporting activation through our Channel Marketing and Demand Generation teams
• Closely follow-up on campaign development, track progress and inform partners on the status in a very structured manner
• Analyze, review, and present campaign performance monthly/quarterly to partners and recommend areas for additional exploration and improvement; and optimize/right-size the marketing plan to address gaps or opportunities based on findings
• Being the EMEA marketing ambassador for our Marketing and Sales teams, and collaborating with our Global Marketing Teams to strengthen our global brand
• Apply a curious mind to always look for the latest insights, developments, potential for experimentation and learnings; being open to pro-actively sharing with the wider team
• Understanding (digital) customer journey thoroughly, linking offline and online seamlessly offering the best experience to the customer

Требования

• Bachelor’s Degree in business, (digital) marketing, communications, or related field
• 5+ years of experience within a mid-to-large size company responsible for vertical market campaign strategies, building and carrying out 360 marketing campaigns
• Extensive project planning and managing skills, able to balance multiple projects simultaneously
• Excellent written and verbal communication skills in English with a consistent track record of delivering powerful messaging; ability to write and/or edit customer-facing marketing communications
• A combination of B2B (lead generation) and B2C experience
• Self-starter with a proven ability to use initiative, effectively multitask, navigate ambiguity, and work in a fast-paced atmosphere; biased towards action
• A collaborative mentality and approach to the many projects that require team members from different marketing teams, other departments, and the broader Fluke organization to be successful
• Creative, innovative, results-oriented, with demonstrated ability to work as a great teammate to drive business success