Marketing Lead (D2C / Subscription)

Kinfill Care (B Corp); Randstad; Hybrid; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Daily vegetarian team lunches

Support for personal development

Significant ownership in role

Competitive salary based on experience

Strong support for personaldevelopment

Job summary

A sustainable cleaning products company is seeking a Marketing Lead to enhance brand awareness across Europe, particularly in the Netherlands, UK, Germany, and Belgium. The ideal candidate will have over 6 years of hands-on experience in D2C marketing and a proven track record of executing effective campaigns. This role offers significant responsibilities in a creative, growing team, along with hybrid working options and opportunities for personal development. Competitive salary based on experience.

Qualifications

• 6+ years of experience in D2C, e-commerce or subscription brands.
• Proven ability to bring structure and strategic focus.
• Comfortable translating strategy into clear plans.
• Experience shaping brand positioning, campaigns and content while scaling output.
• Comfortable in evolving environments with foundations in place.
• Strong planning skills with clear calendars and priorities.
• Confident switching between strategy, execution and review.
• Data-driven with insights guiding decisions.
• Ownership mindset with high standards for quality and coherence.

Responsibilities

• Own campaign strategy and planning.
• Develop multi-channel marketing campaigns.
• Measure campaign performance and derive insights.
• Translate campaigns into content plans, emails and copy.
• Measure, learn and improve with KPI-driven optimisation.

Skills

D2C marketing experience

E-commerce knowledge

Brand positioning

Campaign development

Data-driven insights

Strategic thinking

Execution & review

Data-driven

Ownership

Job description

Start: ASAP

Kinfill is growing fast. We’re building a cleaner world with beautifully designed refillable cleaning products. Our next phase is focused on international scaling and strengthening brand awareness across Europe.

We’re looking for a Marketing Lead who can accelerate brand awareness in the Netherlands, the UK, Germany and Belgium and help lay the foundation for further European growth.

You connect brand, story and emotion into a cohesive, scalable marketing engine and take ownership of it end to end. From planning and theme development to execution, measurement and optimisation, you think conceptually and act operationally, developing smart, commercially minded campaigns that feel both aspirational and effective.

What you’ll do

1. Own our campaign strategy and planning
   • Develop and execute multi‑channel marketing campaigns that drive brand growth and customer acquisition, in close collaboration with the Growth Lead
   • Build and maintain a structured, marketing calendar aligned with product launches, seasonal moments
   • Ensure campaigns are clearly scoped, well timed and consistently executed
2. Turn ideas into high‑quality campaigns
   • Translate brand stories and campaign themes into clear, compelling marketing concepts
   • Work closely with the Creative Producer to deliver campaigns on time and on brand
   • Safeguard quality, consistency and detail across every touchpoint
3. Drive commercial impact through partnerships and promotions
   • Develop thoughtful promotions and collaborations that attract high‑quality customers, together with the Partnerships Manager
   • Initiate and manage brand partnerships and collabs that strengthen brand affinity and reach
   • Balance creativity with clear commercial outcomes
4. Translate campaigns into content and copy
   • Convert campaign themes into structured content plans, email flows and campaign‑specific content
   • Collaborate closely with the Lifecycle Manager to ensure messaging is aligned across channels
   • Write and refine copy to maintain a consistent, refined Kinfill tone of voice
5. Measure, learn and improve
   • Define clear KPIs for each campaign and monitor performance throughout execution
   • Analyse results and translate insights into concrete optimisations
   • Build a culture where each campaign informs and improves the next

Who you are

• 6+ years of experience in D2C, e‑commerce or subscription brands, ideally within an early scale‑up environment
• Proven ability to bring structure, consistency and strategic focus to a growing brand
• Commercially minded, with a strong understanding of how brand, marketing and growth reinforce each other
• Experienced in shaping brand positioning, campaigns and content while scaling output thoughtfully
• Comfortable working in an environment where foundations are in place, but still evolving
• Strong at translating strategy into clear plans, calendars and priorities
• Confident switching between conceptual thinking, execution and performance review
• Data‑literate and insight‑driven, using results to refine direction rather than chase short‑term optimisation
• A calm, responsible owner with high standards for quality, clarity and coherence

What we offer

• A key role in a fast‑growing, creative and close‑knit team
• The opportunity to help shape one of Europe’s most beautiful sustainable D2C brands
• Significant ownership and freedom to test and develop ideas
• A growing company where you actively help define direction and impact
• Daily vegetarian team lunches
• Hybrid working and strong support for personal development
• A competitive salary based on experience and background

Ready to help us grow across Europe?

Send us your CV / portfolio to [e-mail] and tell us why you’re the perfect Marketing Lead for Kinfill.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing and Sales

Industries

• Manufacturing